Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

AMD Dropping the ATI Brand Name

Since chip manufacturer AMD purchased graphics card company ATI in the summer of 2006 there have been erratic experiments in rebranding, but now AMD has fully committed to this, and are dropping the ATI moniker entirely. Going forward will sell their graphics cards under the AMD brand as AMD RADEON and AMD FirePro, as outlined on The Tech Report, while they say AMD will also offer products labeled simply RADEON and FirePro for lack of confusion in Intel systems. Other branding changes include ATI EyeFinity becoming AMD EyeFinity, and the dropping of the Fusion label altogether, and Fusion products will now be part of the Vision brand. They indicate that this rebranding paves the way for the release of AMD's upcoming line of integrated CPUs and GPUs. Current products are not being renamed, and the first AMD-branded GPUs will arrive later this year. They have some slides from AMD reflecting the market research leading up to this decision, though viewing such materials has been known to make one's soul dissolve.

View
36. Re: AMD Dropping the ATI Brand Name Aug 30, 2010, 16:41 Verno
 
To be fair to his rather spurious opinion, Nvidia does plays fast and loose with the gray area surrounding the game industry. It's not even a matter of opinion in that respect, they've been caught multiple times doing everything from paying off developers for features to cheating on benchmarks(so has ATI in this regard btw). In any other industry showing that kind of collusion and bribery would probably be met with lawsuits or government investigation. Heck I'm surprised it hasn't happened already but I guess Creative set the precedent when it nuked Aureal, sued competitors and did every underhanded trick in the book to win the sound card market. Look at how that has ended up btw, theres a lesson there for anyone wanting either of these companies to "win".  
Avatar 51617
 
Playing: Divinity Original Sin, Infamous Second Son, Madden
Watching: Spartan, Possible Worlds, The Changeling
Previous Post Next Post Reply Quote Edit Delete Report
 
    Date Subject Author
  1. Aug 30, 11:03 Re: AMD Dropping the ATI Brand Name sauron
  2. Aug 30, 11:10  Re: AMD Dropping the ATI Brand Name mch
  8. Aug 30, 12:04   Re: AMD Dropping the ATI Brand Name Dev
  9. Aug 30, 12:12    Re: AMD Dropping the ATI Brand Name mch
  12. Aug 30, 12:56    Re: AMD Dropping the ATI Brand Name RollinThundr
  14. Aug 30, 13:11     Re: AMD Dropping the ATI Brand Name Verno
  19. Aug 30, 13:27      Re: AMD Dropping the ATI Brand Name RollinThundr
  24. Aug 30, 13:37       Re: AMD Dropping the ATI Brand Name Verno
  25. Aug 30, 14:04        Re: AMD Dropping the ATI Brand Name RollinThundr
  21. Aug 30, 13:31      Re: AMD Dropping the ATI Brand Name Mashiki Amiketo
  5. Aug 30, 11:41  Re: AMD Dropping the ATI Brand Name NKD
  3. Aug 30, 11:22 Re: AMD Dropping the ATI Brand Name Parallax Abstraction
  7. Aug 30, 11:47  Re: AMD Dropping the ATI Brand Name Hyatus
  10. Aug 30, 12:37   Re: AMD Dropping the ATI Brand Name Beamer
  4. Aug 30, 11:32 Re: AMD Dropping the ATI Brand Name Tanto Edge
  6. Aug 30, 11:44 Re: AMD Dropping the ATI Brand Name Creston
  11. Aug 30, 12:56 Re: AMD Dropping the ATI Brand Name Lit_Reflex001
  13. Aug 30, 13:06 Re: AMD Dropping the ATI Brand Name Trevellian
  15. Aug 30, 13:17  Re: AMD Dropping the ATI Brand Name Dev
  17. Aug 30, 13:25   Re: AMD Dropping the ATI Brand Name Trevellian
  23. Aug 30, 13:34  Re: AMD Dropping the ATI Brand Name Tom
  33. Aug 30, 15:57   Re: AMD Dropping the ATI Brand Name Mashiki Amiketo
  34. Aug 30, 16:18    Re: AMD Dropping the ATI Brand Name Hellbinder
  35. Aug 30, 16:34     Re: AMD Dropping the ATI Brand Name fujiJuice
  37. Aug 30, 16:43      Re: AMD Dropping the ATI Brand Name nin
  38. Aug 30, 16:47       Re: AMD Dropping the ATI Brand Name fujiJuice
  45. Aug 30, 17:49    Re: AMD Dropping the ATI Brand Name Tom
  46. Aug 30, 18:02     Re: AMD Dropping the ATI Brand Name PHJF
  16. Aug 30, 13:24 Re: AMD Dropping the ATI Brand Name Verno
  18. Aug 30, 13:26 Re: AMD Dropping the ATI Brand Name Verno
  22. Aug 30, 13:34  Re: AMD Dropping the ATI Brand Name Beamer
  20. Aug 30, 13:27 Re: AMD Dropping the ATI Brand Name tuddies
  26. Aug 30, 14:16 Re: AMD Dropping the ATI Brand Name Verno
  27. Aug 30, 14:36  Re: AMD Dropping the ATI Brand Name frag.machine
  30. Aug 30, 15:16   Re: AMD Dropping the ATI Brand Name The Half Elf
  31. Aug 30, 15:49    Re: AMD Dropping the ATI Brand Name fujiJuice
  32. Aug 30, 15:54     Re: AMD Dropping the ATI Brand Name nin
  40. Aug 30, 17:05      Re: AMD Dropping the ATI Brand Name Ant
  42. Aug 30, 17:36       Re: AMD Dropping the ATI Brand Name Rigs
  44. Aug 30, 17:46        Re: AMD Dropping the ATI Brand Name fujiJuice
  28. Aug 30, 14:37 Re: AMD Dropping the ATI Brand Name Kxmode
  29. Aug 30, 15:00  Re: AMD Dropping the ATI Brand Name Beamer
>> 36. Aug 30, 16:41 Re: AMD Dropping the ATI Brand Name Verno
  39. Aug 30, 16:57 Re: AMD Dropping the ATI Brand Name Ant
  41. Aug 30, 17:36 Re: AMD Dropping the ATI Brand Name Verno
  43. Aug 30, 17:40  Re: AMD Dropping the ATI Brand Name Ant
  47. Aug 30, 18:07   Re: AMD Dropping the ATI Brand Name Creston
  48. Aug 30, 18:20    Re: AMD Dropping the ATI Brand Name Ant
  49. Aug 30, 18:20 Re: AMD Dropping the ATI Brand Name nutshell42
  50. Aug 30, 19:46  Re: AMD Dropping the ATI Brand Name Elwro
  53. Aug 30, 20:59  Re: AMD Dropping the ATI Brand Name Zardoz5
  51. Aug 30, 20:04 Re: AMD Dropping the ATI Brand Name KilrathiAce
  52. Aug 30, 20:06  Re: AMD Dropping the ATI Brand Name Ant
  54. Aug 30, 21:37   Re: AMD Dropping the ATI Brand Name Verno
  55. Aug 30, 21:41    Re: AMD Dropping the ATI Brand Name Ant
  56. Aug 30, 22:07 Re: AMD Dropping the ATI Brand Name Verno
  57. Aug 30, 22:14  Re: AMD Dropping the ATI Brand Name Ant
  58. Aug 31, 00:07   Re: AMD Dropping the ATI Brand Name Beamer
  59. Aug 31, 00:44    Re: AMD Dropping the ATI Brand Name Rigs
  60. Aug 31, 08:47 Re: AMD Dropping the ATI Brand Name Verno
  62. Sep 5, 11:08  removed [VG]Reagle
  63. Sep 5, 13:03   Re: AMD Dropping the ATI Brand Name Ant
  64. Sep 6, 13:05   Re: AMD Dropping the ATI Brand Name Verno
  61. Sep 2, 14:19 Re: AMD Dropping the ATI Brand Name avianflu


footer

.. .. ..

Blue's News logo