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AMD Dropping the ATI Brand Name

Since chip manufacturer AMD purchased graphics card company ATI in the summer of 2006 there have been erratic experiments in rebranding, but now AMD has fully committed to this, and are dropping the ATI moniker entirely. Going forward will sell their graphics cards under the AMD brand as AMD RADEON and AMD FirePro, as outlined on The Tech Report, while they say AMD will also offer products labeled simply RADEON and FirePro for lack of confusion in Intel systems. Other branding changes include ATI EyeFinity becoming AMD EyeFinity, and the dropping of the Fusion label altogether, and Fusion products will now be part of the Vision brand. They indicate that this rebranding paves the way for the release of AMD's upcoming line of integrated CPUs and GPUs. Current products are not being renamed, and the first AMD-branded GPUs will arrive later this year. They have some slides from AMD reflecting the market research leading up to this decision, though viewing such materials has been known to make one's soul dissolve.

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24. Re: AMD Dropping the ATI Brand Name Aug 30, 2010, 13:37 Verno
 
RollinThundr wrote on Aug 30, 2010, 13:27:
Sure Nvidia has a bad driver set here or there, ATI on the other hand has a habit of doing multiple sets in a row that suck on a regular basis.

Not really, you'll have to cite that because it smells like fanboy poop to me.

Yup.

Both these companies have kicked out bad cards. And bad batches. And defects. Neither particularly more than the other. What's being mentioned here is anecdotal and pure bad luck.
Both these companies have kicked out bad patches and drivers, too.

Exactly. The number of people who regurgitate stuff they heard about ATI from ten years ago is astounding. Nvidia is being sued for masses of defective GPUs in the laptop market and just finished getting over a PR debacle related to encouraging users to upgrade their drivers to a beta release for the best SC2 performance that had no default fan profile and caused cards to overheat. That was the third time that happened in the past few years too. I've personally experienced dozens of driver bugs and received a few defective units from both.

It's the whole reason why people should buy based on value and performance, not brand loyalty.
 
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    Date Subject Author
  1. Aug 30, 11:03 Re: AMD Dropping the ATI Brand Name sauron
  2. Aug 30, 11:10  Re: AMD Dropping the ATI Brand Name mch
  8. Aug 30, 12:04   Re: AMD Dropping the ATI Brand Name Dev
  9. Aug 30, 12:12    Re: AMD Dropping the ATI Brand Name mch
  12. Aug 30, 12:56    Re: AMD Dropping the ATI Brand Name RollinThundr
  14. Aug 30, 13:11     Re: AMD Dropping the ATI Brand Name Verno
  19. Aug 30, 13:27      Re: AMD Dropping the ATI Brand Name RollinThundr
>> 24. Aug 30, 13:37       Re: AMD Dropping the ATI Brand Name Verno
  25. Aug 30, 14:04        Re: AMD Dropping the ATI Brand Name RollinThundr
  21. Aug 30, 13:31      Re: AMD Dropping the ATI Brand Name Mashiki Amiketo
  5. Aug 30, 11:41  Re: AMD Dropping the ATI Brand Name NKD
  3. Aug 30, 11:22 Re: AMD Dropping the ATI Brand Name Parallax Abstraction
  7. Aug 30, 11:47  Re: AMD Dropping the ATI Brand Name Hyatus
  10. Aug 30, 12:37   Re: AMD Dropping the ATI Brand Name Beamer
  4. Aug 30, 11:32 Re: AMD Dropping the ATI Brand Name Tanto Edge
  6. Aug 30, 11:44 Re: AMD Dropping the ATI Brand Name Creston
  11. Aug 30, 12:56 Re: AMD Dropping the ATI Brand Name Lit_Reflex001
  13. Aug 30, 13:06 Re: AMD Dropping the ATI Brand Name Trevellian
  15. Aug 30, 13:17  Re: AMD Dropping the ATI Brand Name Dev
  17. Aug 30, 13:25   Re: AMD Dropping the ATI Brand Name Trevellian
  23. Aug 30, 13:34  Re: AMD Dropping the ATI Brand Name Tom
  33. Aug 30, 15:57   Re: AMD Dropping the ATI Brand Name Mashiki Amiketo
  34. Aug 30, 16:18    Re: AMD Dropping the ATI Brand Name Hellbinder
  35. Aug 30, 16:34     Re: AMD Dropping the ATI Brand Name fujiJuice
  37. Aug 30, 16:43      Re: AMD Dropping the ATI Brand Name nin
  38. Aug 30, 16:47       Re: AMD Dropping the ATI Brand Name fujiJuice
  45. Aug 30, 17:49    Re: AMD Dropping the ATI Brand Name Tom
  46. Aug 30, 18:02     Re: AMD Dropping the ATI Brand Name PHJF
  16. Aug 30, 13:24 Re: AMD Dropping the ATI Brand Name Verno
  18. Aug 30, 13:26 Re: AMD Dropping the ATI Brand Name Verno
  22. Aug 30, 13:34  Re: AMD Dropping the ATI Brand Name Beamer
  20. Aug 30, 13:27 Re: AMD Dropping the ATI Brand Name tuddies
  26. Aug 30, 14:16 Re: AMD Dropping the ATI Brand Name Verno
  27. Aug 30, 14:36  Re: AMD Dropping the ATI Brand Name frag.machine
  30. Aug 30, 15:16   Re: AMD Dropping the ATI Brand Name The Half Elf
  31. Aug 30, 15:49    Re: AMD Dropping the ATI Brand Name fujiJuice
  32. Aug 30, 15:54     Re: AMD Dropping the ATI Brand Name nin
  40. Aug 30, 17:05      Re: AMD Dropping the ATI Brand Name Ant
  42. Aug 30, 17:36       Re: AMD Dropping the ATI Brand Name Rigs
  44. Aug 30, 17:46        Re: AMD Dropping the ATI Brand Name fujiJuice
  28. Aug 30, 14:37 Re: AMD Dropping the ATI Brand Name Kxmode
  29. Aug 30, 15:00  Re: AMD Dropping the ATI Brand Name Beamer
  36. Aug 30, 16:41 Re: AMD Dropping the ATI Brand Name Verno
  39. Aug 30, 16:57 Re: AMD Dropping the ATI Brand Name Ant
  41. Aug 30, 17:36 Re: AMD Dropping the ATI Brand Name Verno
  43. Aug 30, 17:40  Re: AMD Dropping the ATI Brand Name Ant
  47. Aug 30, 18:07   Re: AMD Dropping the ATI Brand Name Creston
  48. Aug 30, 18:20    Re: AMD Dropping the ATI Brand Name Ant
  49. Aug 30, 18:20 Re: AMD Dropping the ATI Brand Name nutshell42
  50. Aug 30, 19:46  Re: AMD Dropping the ATI Brand Name Elwro
  53. Aug 30, 20:59  Re: AMD Dropping the ATI Brand Name Zardoz5
  51. Aug 30, 20:04 Re: AMD Dropping the ATI Brand Name KilrathiAce
  52. Aug 30, 20:06  Re: AMD Dropping the ATI Brand Name Ant
  54. Aug 30, 21:37   Re: AMD Dropping the ATI Brand Name Verno
  55. Aug 30, 21:41    Re: AMD Dropping the ATI Brand Name Ant
  56. Aug 30, 22:07 Re: AMD Dropping the ATI Brand Name Verno
  57. Aug 30, 22:14  Re: AMD Dropping the ATI Brand Name Ant
  58. Aug 31, 00:07   Re: AMD Dropping the ATI Brand Name Beamer
  59. Aug 31, 00:44    Re: AMD Dropping the ATI Brand Name Rigs
  60. Aug 31, 08:47 Re: AMD Dropping the ATI Brand Name Verno
  62. Sep 5, 11:08  removed [VG]Reagle
  63. Sep 5, 13:03   Re: AMD Dropping the ATI Brand Name Ant
  64. Sep 6, 13:05   Re: AMD Dropping the ATI Brand Name Verno
  61. Sep 2, 14:19 Re: AMD Dropping the ATI Brand Name avianflu


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