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AMD Dropping the ATI Brand Name

Since chip manufacturer AMD purchased graphics card company ATI in the summer of 2006 there have been erratic experiments in rebranding, but now AMD has fully committed to this, and are dropping the ATI moniker entirely. Going forward will sell their graphics cards under the AMD brand as AMD RADEON and AMD FirePro, as outlined on The Tech Report, while they say AMD will also offer products labeled simply RADEON and FirePro for lack of confusion in Intel systems. Other branding changes include ATI EyeFinity becoming AMD EyeFinity, and the dropping of the Fusion label altogether, and Fusion products will now be part of the Vision brand. They indicate that this rebranding paves the way for the release of AMD's upcoming line of integrated CPUs and GPUs. Current products are not being renamed, and the first AMD-branded GPUs will arrive later this year. They have some slides from AMD reflecting the market research leading up to this decision, though viewing such materials has been known to make one's soul dissolve.

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23. Re: AMD Dropping the ATI Brand Name Aug 30, 2010, 13:34 Tom
 
Yay for anecdotes. My ATI 9800 Pro's fan died and my 1800XT cooked itself (terrible heatsink design, thanks ASUS!), forcing me to put up with artifacts and underclocking/undervolting to keep it stable while I shopped for a new gfx card. My NVIDIA cards have never failed me.

Of course, after my 1800XT failure, I started maintaining strict monitoring and control over temperatures and fan speeds. The default settings are ridiculous and would have you cooking your GPU just to make the card a little quieter. I maintain the perfect balance between cooling and noise level by reprogramming the fan controller with RivaTuner. Sure it's a PITA to set up, but that's a one-time bit of setup work that lasts years. And I'm not talking about discrete temperature thresholds that trigger different fan presets, but rather fan controller parameters that affect instantaneous fan speed adjustment based on changing temperature.
 
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  1. Aug 30, 11:03 Re: AMD Dropping the ATI Brand Name sauron
  2. Aug 30, 11:10  Re: AMD Dropping the ATI Brand Name mch
  8. Aug 30, 12:04   Re: AMD Dropping the ATI Brand Name Dev
  9. Aug 30, 12:12    Re: AMD Dropping the ATI Brand Name mch
  12. Aug 30, 12:56    Re: AMD Dropping the ATI Brand Name RollinThundr
  14. Aug 30, 13:11     Re: AMD Dropping the ATI Brand Name Verno
  19. Aug 30, 13:27      Re: AMD Dropping the ATI Brand Name RollinThundr
  24. Aug 30, 13:37       Re: AMD Dropping the ATI Brand Name Verno
  25. Aug 30, 14:04        Re: AMD Dropping the ATI Brand Name RollinThundr
  21. Aug 30, 13:31      Re: AMD Dropping the ATI Brand Name Mashiki Amiketo
  5. Aug 30, 11:41  Re: AMD Dropping the ATI Brand Name NKD
  3. Aug 30, 11:22 Re: AMD Dropping the ATI Brand Name Parallax Abstraction
  7. Aug 30, 11:47  Re: AMD Dropping the ATI Brand Name Hyatus
  10. Aug 30, 12:37   Re: AMD Dropping the ATI Brand Name Beamer
  4. Aug 30, 11:32 Re: AMD Dropping the ATI Brand Name Tanto Edge
  6. Aug 30, 11:44 Re: AMD Dropping the ATI Brand Name Creston
  11. Aug 30, 12:56 Re: AMD Dropping the ATI Brand Name Anonymous
  13. Aug 30, 13:06 Re: AMD Dropping the ATI Brand Name Trevellian
  15. Aug 30, 13:17  Re: AMD Dropping the ATI Brand Name Dev
  17. Aug 30, 13:25   Re: AMD Dropping the ATI Brand Name Trevellian
>> 23. Aug 30, 13:34  Re: AMD Dropping the ATI Brand Name Tom
  33. Aug 30, 15:57   Re: AMD Dropping the ATI Brand Name Mashiki Amiketo
  34. Aug 30, 16:18    Re: AMD Dropping the ATI Brand Name Hellbinder
  35. Aug 30, 16:34     Re: AMD Dropping the ATI Brand Name fujiJuice
  37. Aug 30, 16:43      Re: AMD Dropping the ATI Brand Name nin
  38. Aug 30, 16:47       Re: AMD Dropping the ATI Brand Name fujiJuice
  45. Aug 30, 17:49    Re: AMD Dropping the ATI Brand Name Tom
  46. Aug 30, 18:02     Re: AMD Dropping the ATI Brand Name PHJF
  16. Aug 30, 13:24 Re: AMD Dropping the ATI Brand Name Verno
  18. Aug 30, 13:26 Re: AMD Dropping the ATI Brand Name Verno
  22. Aug 30, 13:34  Re: AMD Dropping the ATI Brand Name Beamer
  20. Aug 30, 13:27 Re: AMD Dropping the ATI Brand Name tuddies
  26. Aug 30, 14:16 Re: AMD Dropping the ATI Brand Name Verno
  27. Aug 30, 14:36  Re: AMD Dropping the ATI Brand Name frag.machine
  30. Aug 30, 15:16   Re: AMD Dropping the ATI Brand Name The Half Elf
  31. Aug 30, 15:49    Re: AMD Dropping the ATI Brand Name fujiJuice
  32. Aug 30, 15:54     Re: AMD Dropping the ATI Brand Name nin
  40. Aug 30, 17:05      Re: AMD Dropping the ATI Brand Name Ant
  42. Aug 30, 17:36       Re: AMD Dropping the ATI Brand Name Rigs
  44. Aug 30, 17:46        Re: AMD Dropping the ATI Brand Name fujiJuice
  28. Aug 30, 14:37 Re: AMD Dropping the ATI Brand Name Kxmode
  29. Aug 30, 15:00  Re: AMD Dropping the ATI Brand Name Beamer
  36. Aug 30, 16:41 Re: AMD Dropping the ATI Brand Name Verno
  39. Aug 30, 16:57 Re: AMD Dropping the ATI Brand Name Ant
  41. Aug 30, 17:36 Re: AMD Dropping the ATI Brand Name Verno
  43. Aug 30, 17:40  Re: AMD Dropping the ATI Brand Name Ant
  47. Aug 30, 18:07   Re: AMD Dropping the ATI Brand Name Creston
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  49. Aug 30, 18:20 Re: AMD Dropping the ATI Brand Name nutshell42
  50. Aug 30, 19:46  Re: AMD Dropping the ATI Brand Name Elwro
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  52. Aug 30, 20:06  Re: AMD Dropping the ATI Brand Name Ant
  54. Aug 30, 21:37   Re: AMD Dropping the ATI Brand Name Verno
  55. Aug 30, 21:41    Re: AMD Dropping the ATI Brand Name Ant
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  57. Aug 30, 22:14  Re: AMD Dropping the ATI Brand Name Ant
  58. Aug 31, 00:07   Re: AMD Dropping the ATI Brand Name Beamer
  59. Aug 31, 00:44    Re: AMD Dropping the ATI Brand Name Rigs
  60. Aug 31, 08:47 Re: AMD Dropping the ATI Brand Name Verno
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  63. Sep 5, 13:03   Re: AMD Dropping the ATI Brand Name Ant
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  61. Sep 2, 14:19 Re: AMD Dropping the ATI Brand Name avianflu


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