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Codemasters on DRM

Who needs DRM on Computer and Video Games hears from Codemasters CEO Rod Cousens on the topic of digital rights management. Cousens says DRM is "almost counter-productive," adding "my initial thought is that DRM is not the answer to the piracy issue." He says: "When it comes to piracy, I think you have to make the experience the answer to the issue," and expresses support for the model that's recently come into vogue of providing part of the game experience as paid DLC: "The video games industry has to learn to operate in a different way. My answer is for us as publishers is to actually sell unfinished games - and to offer the consumer multiple micro-payments to buy elements of the full experience. That would create an offering that is affordable at retail - but over a period of time may also generate more revenue for the publishers to reinvest in our games."

16. Re: Codemasters on DRM Jul 16, 2010, 12:36 Muscular Beaver
ROFL, he almost got me there.  
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Oh that is so lame... You will PAY for your use of inappropriate dialogue!
- Mojo Jojo
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  1. Jul 15, 22:08 Re: Codemasters on DRM vermin
  2. Jul 15, 22:17  Re: Codemasters on DRM Jerykk
  3. Jul 15, 22:29   Re: Codemasters on DRM eRe4s3r
  9. Jul 16, 03:00   Re: Codemasters on DRM Golwar
  4. Jul 15, 23:22 Re: Codemasters on DRM Dev
  5. Jul 15, 23:50 Re: Codemasters on DRM Wallshadows
  6. Jul 16, 01:00 Re: Codemasters on DRM zirik
  7. Jul 16, 01:38 Re: Codemasters on DRM StingingVelvet
  8. Jul 16, 02:08  Re: Codemasters on DRM Blahman
  13. Jul 16, 06:26  Re: Codemasters on DRM ASeven
  14. Jul 16, 08:11   Re: Codemasters on DRM The Fox
  10. Jul 16, 03:05 Re: Codemasters on DRM Mac
  11. Jul 16, 04:47  Re: Codemasters on DRM StingingVelvet
  12. Jul 16, 05:40   Re: Codemasters on DRM BobBob
  15. Jul 16, 10:58 Re: Codemasters on DRM scorpius
>> 16. Jul 16, 12:36 Re: Codemasters on DRM Muscular Beaver
  17. Jul 16, 14:33 Re: Codemasters on DRM jimnms
  18. Jul 16, 17:14  Re: Codemasters on DRM Overon


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