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Codemasters on DRM

Who needs DRM on Computer and Video Games hears from Codemasters CEO Rod Cousens on the topic of digital rights management. Cousens says DRM is "almost counter-productive," adding "my initial thought is that DRM is not the answer to the piracy issue." He says: "When it comes to piracy, I think you have to make the experience the answer to the issue," and expresses support for the model that's recently come into vogue of providing part of the game experience as paid DLC: "The video games industry has to learn to operate in a different way. My answer is for us as publishers is to actually sell unfinished games - and to offer the consumer multiple micro-payments to buy elements of the full experience. That would create an offering that is affordable at retail - but over a period of time may also generate more revenue for the publishers to reinvest in our games."

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18. Re: Codemasters on DRM Jul 16, 2010, 17:14 Overon
 
Doesn't codemasters and many other publishers sell unfinished games already? Maybe what he means is selling unfinished to a greater degree.  
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17. Re: Codemasters on DRM Jul 16, 2010, 14:33 jimnms
 
I thought Codemasters already had a good piracy prevention system of making shitty games no one wants to pirate.  
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Steam Profile
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16. Re: Codemasters on DRM Jul 16, 2010, 12:36 Muscular Beaver
 
ROFL, he almost got me there.  
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Oh that is so lame... You will PAY for your use of inappropriate dialogue!
- Mojo Jojo
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15. Re: Codemasters on DRM Jul 16, 2010, 10:58 scorpius
 
Quality control is a major issue with a lot of games still, unless there is a (good) demo, you'd have to buy the game to find out if it's was actually worth the money. This is a fundamental advantage the industry has.

So rather then releasing an unfinished game and patching it up, why not release the first 30% of a game, with the ability of a full refund if you dislike it (technological/logistical problems aside) ? This comes close to a demo of course, but if it's enforced somehow, it would empower consumers more against these practices.

The same actually goes for movies. Why can't we get a full refund if we leave the theater during the break if we dislike what we've seen in the first half. I would have left during Star Trek and Terminator IV, now my visits will be in the books as a successful sale and they'll actually make more if this crap.
 
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14. Re: Codemasters on DRM Jul 16, 2010, 08:11 The Fox
 
They've been doing this for years, releasing unfinished games and patching later. Now they call patches DLC and charge you for it.

This is no good. If down the road I want to reinstall and can't download the DLC again? Same as any other online DRM that can keep you from playing your old games.
 
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13. Re: Codemasters on DRM Jul 16, 2010, 06:26 ASeven
 
StingingVelvet wrote on Jul 16, 2010, 01:38:
Yeah okay.

Keep messing with customers video game industry, eventually it is going to bite you in the ass.

It's already biting them in the ass. If you see a link below, NPD shows the industry fell 6% in June for the US with software sales falling 15%.

They deserve it for fucking insane ideas like this one.
 
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12. Re: Codemasters on DRM Jul 16, 2010, 05:40 BobBob
 
We should just rid of physical games and use digital only like Steam. It's better for the environment, better use of DRM, and no issues of reselling used games.

 
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11. Re: Codemasters on DRM Jul 16, 2010, 04:47 StingingVelvet
 
Mac wrote on Jul 16, 2010, 03:05:
The best model I have seen so far is the one deployed by Valve with TF2, CS, etc ... where they issue small updates on a very regular basis - it becomes a pain in the arse for pirates to keep updating and legit customers continue to get great support - win win !

Valve's model really only works with multiplayer games though, one of the reasons I think Episode 3 is taking so long is them trying to change it to fit their new paradigm.

DLC doesn't really stop piracy at all on singleplayer games, pirates just crack those installers too. NOTHING stops piracy... Ubisoft had me thinking they might have done it, but nope, no dice. I'm firmly of the opinion now that you just have to release a good fucking game and stop paying a billion dollars to make it.
 
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10. Re: Codemasters on DRM Jul 16, 2010, 03:05 Mac
 
The best model I have seen so far is the one deployed by Valve with TF2, CS, etc ... where they issue small updates on a very regular basis - it becomes a pain in the arse for pirates to keep updating and legit customers continue to get great support - win win !

I have never bought any DLC, and I never will - i'm not supporting that crap model. It's almost as bad as Ubi's always on DLC, by witholding part of the game from me you are devaluing the product, yet you still want to charge full price, and then a premium ontop of that.

The only way the DLC model could work is if the initial game was released at half price (which coincidently may help reduce piracy in the first place) and then have DLC that is so good that it becomes a must buy and the total added together is what a new game costs today ... rather than your current view of the world which is basically just trying to put your hand in my pocket and fleece me.

Try again!
 
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9. Re: Codemasters on DRM Jul 16, 2010, 03:00 Golwar
 
This is the same as any other DRM: a disadvantage for the honest customer.
We get either crippled games or will have to pay far more than usually for the full game.
 
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8. Re: Codemasters on DRM Jul 16, 2010, 02:08 Blahman
 
I have never once bought DLC, and I never will. If that means playing old games then so be it.  
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7. Re: Codemasters on DRM Jul 16, 2010, 01:38 StingingVelvet
 
Yeah okay.

Keep messing with customers video game industry, eventually it is going to bite you in the ass.
 
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6. Re: Codemasters on DRM Jul 16, 2010, 01:00 zirik
 
this news brought tears to koticks eyes.  
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5. Re: Codemasters on DRM Jul 15, 2010, 23:50 Wallshadows
 
Micro-transactions are already happening on top of full game price tags on top of DRM.

The industry does need to be cleaned up, but talking about micro transactions as a solution is the wrong direction. Studios should be held accountable for the shit they release and be put on a black list.

Day one patches, selling retail beta copies, missing/adding trivial content which is later sold as DLC and so on are completely avoidable but are completely common now.

I want to pick up additional content so that I can relive my "Holy shit, Opposing Force is amazing!" moment not "oh, another map".
 
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It says on your chart that you're fucked up. Ah, you talk like a fag, and your shit's all retarded.
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4. Re: Codemasters on DRM Jul 15, 2010, 23:22 Dev
 
At least he's honest.  
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3. Re: Codemasters on DRM Jul 15, 2010, 22:29 eRe4s3r
 
Indeed - buying SP and MP separate for lower prices each would be awesome - one wonders why they don't do that?  
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2. Re: Codemasters on DRM Jul 15, 2010, 22:17 Jerykk
 
I don't really have a problem with selling partial games if they are priced appropriately. For example, if the multiplayer is sold separately for $20, making the single-player only cost $30. Unfortunately, I'm pretty sure this guy means that they should sell partial games at full price, then charge extra to buy the rest.  
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1. Re: Codemasters on DRM Jul 15, 2010, 22:08 vermin
 
lmao this is such a fantastic piece of text. starts out very promising, I was thinking wait what holy shit the codemasters ceo is saying this, then he rolled right off the cliff hahaha. this guy is batshit insane  
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18 Replies. 1 pages. Viewing page 1.
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