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Ubisoft: DRM "Vital" To PC Success

VG247 quotes Splinter Cell: Conviction creative director Max Béland saying Ubisoft's PC DRM, which requires a constant internet connection, is "vital" to their business. He said: "We consider that protecting our PC games is vital to our business, and will allow us to continue investing in the development of creative and innovative games on the PC platform." This is excerpted from a full interview with Béland, which is accompanied by the first 20 minutes of Splinter Cell: Conviction in video.

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120 Replies. 6 pages. Viewing page 3.
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80. Re: Ubisoft: DRM Apr 16, 2010, 23:09 Jerykk
 
Also where are you getting your information from? StarForce was cracked with in 2 months.

I'm pretty sure that's not accurate. There were several ways to bypass Starforce but they were not 100% reliable and success varied wildly between different hardware and software configurations. It took about a year for Starforce to actually be cracked consistently.
 
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79. Re: Ubisoft: DRM Apr 16, 2010, 22:31 ASeven
 
shponglefan wrote on Apr 16, 2010, 21:47:
Sempai wrote on Apr 16, 2010, 17:22:
This just in!

Make solid non-buggy games without forcing DRM down your customers throats while charging a fair price($59.99 fuck you)and people may just buy your games.

$60 games today are a lot cheaper than $60 games twenty years ago. Some gamers have no idea how good they have it.

You mean by taking away all our control of playing a game and implementing draconian, terrible DRMs? We sure have no idea! You can keep the DRM, I'll keep my rights. I won't bend over and take it up like many corporate whores who only want to play the latest derivative POS and will sacrifice anything in the name of playing the latest.
 
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78. Re: Ubisoft: DRM Apr 16, 2010, 21:55 shponglefan
 
Darks wrote on Apr 16, 2010, 19:00:
Hey StingingVelvet, So $60.00 is good for games in this day and age? Don’t kid yourself, it is not. Most games now are slapped out onto the market with 4 hrs tops in game play. Also lacking in features or story. This is not what I call a good deal in fact it’s insulting that you pay good money to get short changed.

First, I call B.S. that most games have "4 hrs tops in gameplay" (esp. with multiplayer factored in the mix). And the reality is you can find plenty of games thin on gameplay throughout gaming's history.
I recall spending I think around $40 for KQII back in the day (1987-88 maybe?). Took maybe 4-5 hours to beat even for a 10 year old. And in today's dollars, it would have cost ~$75.

I repeat, gamers are frickin' spoiled and have no idea.
 
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77. Re: Ubisoft: DRM Apr 16, 2010, 21:47 shponglefan
 
Sempai wrote on Apr 16, 2010, 17:22:
This just in!

Make solid non-buggy games without forcing DRM down your customers throats while charging a fair price($59.99 fuck you)and people may just buy your games.

$60 games today are a lot cheaper than $60 games twenty years ago. Some gamers have no idea how good they have it.
 
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76. Re: Ubisoft: DRM Apr 16, 2010, 21:16 Bhruic
 
Those people aren't buying the game now though. As you pointed out though DRM worked but so what?

That's a common misconception. People tend to think of "pirates" as some sort of uniform group, but that's not the reality. There's a subset of "pirates" that will not buy a game regardless of whether it's cracked or not. However, there's also a subset that simply wants a game as soon as possible, and will get it whatever way they can. If they can pirate it immediately, they will. But if it's not cracked, and doesn't look like it's going to be "real soon", they'll go buy it. They just want the game.

It's the second group for which copy protection is an issue. The more people who want a game, but can't get it via piracy, the more people are going to go buy it. So from that perspective, it's "successful". Where the big question is, is whether or not more people haven't bought the game because of the draconian copy protection than did buy it because of the lack of an immediate pirated version. And since we'll never have those numbers, we can only speculate.
 
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75. Re: Ubisoft: DRM Apr 16, 2010, 21:16 MTechnik
 
DukeFNukem wrote on Apr 16, 2010, 13:33:
Also, Im not so sure that it takes a couple of days to download a DVD-sized game anymore given the incredibly fast broadband speeds that are available today. More like 4 hours or less.

I just downloaded a 10GB install for Dirt 2 (from direct 2 drive) and it took about 1 hour, 15 minutes. (thanks FiOS)
 
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74. Re: Ubisoft: DRM Apr 16, 2010, 19:26 mlw
 
While he believes this DRM vital to their success, to me it is vital to their failure.

I will never give UBISOFT another penny of my money if this ridiculous DRM is used.
 
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73. Re: Ubisoft: DRM Apr 16, 2010, 19:06 Kxmode
 
StingingVelvet wrote on Apr 16, 2010, 18:00:
Sempai wrote on Apr 16, 2010, 17:22:
This just in!

Make solid non-buggy games without forcing DRM down your customers throats while charging a fair price($59.99 fuck you)and people may just buy your games.

UBISOFT you havent a clue.

Games get pirated whether they have DRM or not, whether they are cheap or not, your argument is silly.

+2
 
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72. Re: Ubisoft: DRM Apr 16, 2010, 19:00 Darks
 
StingingVelvet wrote on Apr 16, 2010, 18:00:
Sempai wrote on Apr 16, 2010, 17:22:
This just in!

Make solid non-buggy games without forcing DRM down your customers throats while charging a fair price($59.99 fuck you)and people may just buy your games.

UBISOFT you havent a clue.

Games get pirated whether they have DRM or not, whether they are cheap or not, your argument is silly.

And $60 is a good price for the vast majority of gamers, by declaring it too much for you all you do is make them see you as less of a desired customer, frankly.

Games are big business now, for better or worse, and we need to adjust our expectations accordingly.

Hey StingingVelvet, So $60.00 is good for games in this day and age? Don’t kid yourself, it is not. Most games now are slapped out onto the market with 4 hrs tops in game play. Also lacking in features or story. This is not what I call a good deal in fact it’s insulting that you pay good money to get short changed.

I just bought The Scourge Project, pretty good game over all. 17.99 2 Episodes with 4 player Coop. We just finished the first episode that took us a little over 4 hrs. That’s a great deal, and we still have one more episode to go all for the low price of $17.99

This is where I spend my money, and support developers like this that do not rip the paying customer off.


 
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71. Re: Ubisoft: DRM Apr 16, 2010, 18:56 Prez
 
Cracked or not, 100% or not, all I know is that Ubisoft's bullshit DRM has been defeated. I hope they get to see their games pirated to kingdom come.

And no, I don't give a shit what anyone thinks of that.
 
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70. Re: Ubisoft: DRM "Vital" To PC Success Apr 16, 2010, 18:03 MrBone
 
It actually is a win in their book or any sensible person's book to delay a pirate's glee for a month or whatever. If someone is going to buy their game, they will do it within a month or so. Bioshock had the same kind of deal and it took 9 "frustrating" days for it to be cracked. I still laugh at all the pirates venting their frustration at not being able to use it, etc. Comedy at its very best. Cheers.  
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69. Re: Ubisoft: DRM Apr 16, 2010, 18:00 StingingVelvet
 
Sempai wrote on Apr 16, 2010, 17:22:
This just in!

Make solid non-buggy games without forcing DRM down your customers throats while charging a fair price($59.99 fuck you)and people may just buy your games.

UBISOFT you havent a clue.

Games get pirated whether they have DRM or not, whether they are cheap or not, your argument is silly.

And $60 is a good price for the vast majority of gamers, by declaring it too much for you all you do is make them see you as less of a desired customer, frankly.

Games are big business now, for better or worse, and we need to adjust our expectations accordingly.
 
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68. Re: Ubisoft: DRM Apr 16, 2010, 17:58 StingingVelvet
 
ASeven wrote on Apr 16, 2010, 17:00:
So with this Ubisoft won... what? The DRM is now cracked, or bypassed or whatever. People are in an uproar and few are buying the game. So exactly where's the win here, for anyone?

Well if it takes a month or more to emulate the servers for their games then I assume a month of no piracy is a win in their book.

Of course, whether it is an ACTUAL win depends on how much it effected sales, which they will never admit.
 
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67. Re: Ubisoft: DRM "Vital" To PC Success Apr 16, 2010, 17:22 Sempai
 
This just in!

Make solid non-buggy games without forcing DRM down your customers throats while charging a fair price($59.99 fuck you)and people may just buy your games.

UBISOFT you havent a clue.
 
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66. Re: Ubisoft: DRM Apr 16, 2010, 17:00 ASeven
 
Just a FYI, a bit of google-fu confirms that a local emulator for Settlers7 is already being worked on, and that ACII can be played 100% with all side-quests and everything, even Black Edition contents.

This is a striking case of a pirated good being better than the legal good. Good grief, how long will companies take to realize that the more you get extreme in DRM the more it hurts them in the end.

So with this Ubisoft won... what? The DRM is now cracked, or bypassed or whatever. People are in an uproar and few are buying the game. So exactly where's the win here, for anyone?
 
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65. Re: Ubisoft: DRM Apr 16, 2010, 16:54 Verno
 
Ahh, Verno, yes there is a complete working version of the crack. I know someone who has already completed the game using that emulator.
Also where are you getting your information from? StarForce was cracked with in 2 months.

I know there is, I just said that in the post you quoted Rolleyes For Starforce we were referring to Splinter Cell: Chaos Theory which did not have a cracked release for more than a year.
 
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64. Re: Ubisoft: DRM Apr 16, 2010, 16:52 Kxmode
 
The entire video game industry survived and flourished for five years with no DRM (1995 - 2000 with the Internet), and even achieved growth with minimal DRM for the next few years (2001 - 2003). Are they saying that by forcing their customers to constantly connect to the Internet to play a single-player game that this is the only way we'll see new PC games from them? This not only insults our intelligence it also insults our wallets. What madness has gripped the industry lately? What did we ever do to them, except give them our hard earned money? Why are they doing this to us?  
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63. Re: Ubisoft: DRM Apr 16, 2010, 16:42 Darks
 
Verno wrote on Apr 16, 2010, 16:02:
There is still no working server emulator for this, I dunno where you heard that BS. In fact, the guys banging their heads against the wall trying to figure it out, are now starting to give up and say it can't be done.

Yes there is. We went through this in the last topic with me playing your position in the argument and I was proven wrong. Feel free to email me through the board if you want proof.


Ahh, Verno, yes there is a complete working version of the crack. I know someone who has already completed the game using that emulator.

And no it wasnt me I personaly didnt like AC. its not my type of game.

Also where are you getting your information from? StarForce was cracked with in 2 months.
 
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62. Re: Ubisoft: DRM Apr 16, 2010, 16:39 WyldKat
 
spindoctor wrote on Apr 16, 2010, 11:33:
gilly775 wrote on Apr 16, 2010, 10:15:
Really? Vital? And how come this DRM isn't vital to companies like StarDock and yet they are selling games well with no DRM???


Because Stardock games cost 20-50 times less to make and subsequently the sales required (and obtained) are significantly less? Half a million sales of a game is a success for Stardock. Half a million sales for the high budget games would result in the studio being shutdown and the employees being fired.

All that your argument proves is that most game companies have gotten far too large.
 
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61. Re: Ubisoft: DRM "Vital" To PC Success Apr 16, 2010, 16:37 Tumbler
 
It's the greed of END USERS that's the disease.

You meant pirates right...? Because the end users are the people paying for the software... Or are end users and pirates the same people in your mind? Everyone is just looking for a chance to rip you off? That kind of paranoia is typically not healthy...everyone is out to get you, gotta be on your guard all the time.
 
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