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Newell on DRM

Valve co-founder Gabe Newell made some comments about DRM that drew cheers from the audience when he collected his Pioneer Award at the Game Developers Choice Awards. "One thing that you hear us talk a lot about is entertainment as a service," Newell said. "It’s an attitude that says ‘what have I done for my customers today?" He went on to relate this to DRM: "It informs all the decisions we make, and once you get into that mindset it helps you avoid things like some of the Digital Rights Management problems that actually make your entertainment products worth less by wrapping those negatives around them." Thanks Develop.

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67 Replies. 4 pages. Viewing page 1.
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67. Re: Newell on DRM Mar 20, 2010, 09:14 Zanthar
 
Talisorn wrote on Mar 15, 2010, 16:56:
I was reading a story on another forum from a guy who accidentally maxxed out his credit card making a purchase on Steam. The amount was basically the exchange rate difference between US and Aussie dollars; Steam advertises all games in US dollars ... so it was a fair an honest mistake. Steam banned him and locked out his account forever because of the Credit Card chargeback.


I call bullshit on this story.
 
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66. Re: Newell on DRM Mar 20, 2010, 07:38 Foldthem
 
I like how people are praising Steam's DRM implementation?

It's so easy to get confused....
a) Steam is a store
b) Steam is a platform, a community, a matchmaking system, a nice way of buying games and accessing your game from any computer
c) Steam is not DRM.
d) Steam is very popular

AC2 from UBISOFT has DRM that requires an internet connection for singeplayer. Why? Because the best DRM so far has been in mainly multiplayer/online titles with the introduction of CD-KEY's and the need of having a "legit" copy to enjoy them. (why? because playing on "pirated" servers sucks because you cannot play with 99% of the other people)

Why does UBI's DRM suck?
a) failed to make a rock solid DRM that cannot be fooled
b) pissed off alot of legit customers in the process

All games that are on STEAM have been cracked and can be pirated.
The point here is that sometimes people like the STEAM service so much they would rather buy it on STEAM (rather than box) OR rather than going thru all the trouble of pirating it.
Why? Because its a good service. It's not DRM. It's a service, it has perks and it's not copy protection.

 
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65. Re: Newell on DRM Mar 16, 2010, 01:38 StingingVelvet
 
Talisorn wrote on Mar 15, 2010, 16:56:
I was reading a story on another forum from a guy who accidentally maxxed out his credit card making a purchase on Steam. The amount was basically the exchange rate difference between US and Aussie dollars; Steam advertises all games in US dollars ... so it was a fair an honest mistake. Steam banned him and locked out his account forever because of the Credit Card chargeback.

I'm sorry Gabe, but how can you be on your high horse when YOUR company can performs practices that lock out people from legitimate purposes PERMANENTLY? How is that better than companies like Ubisoft?

Steam shows AUS prices in US dollars, yes, but accurately inflated for AUS region, so I don't think the price would change on him later if that is what you are saying.

And a chargeback is for fraud, not for mistakes. If you charge Steam with fraud of course they will lock you out, it's well known.

I am not saying I disagree though, you are right, the fact Valve controls our games, not us, is DRM to the highest order... it's actually what I would call the basic definition of DRM. They just hide it really well and get all these forum fans to say it isn't DRM, or is ok DRM, or whatever else.
 
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64. Re: Newell on DRM Mar 15, 2010, 23:01 Jerykk
 
All Gabe is really doing is disagreeing with Ubi's DRM methods, he's not necessarily strongly opposing it.

You don't need to strongly oppose something in order to be a hypocrite. Simply disagreeing with something but supporting it nonetheless is enough.
 
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63. Re: Newell on DRM Mar 15, 2010, 16:56 Talisorn
 
I was reading a story on another forum from a guy who accidentally maxxed out his credit card making a purchase on Steam. The amount was basically the exchange rate difference between US and Aussie dollars; Steam advertises all games in US dollars ... so it was a fair an honest mistake. Steam banned him and locked out his account forever because of the Credit Card chargeback.

I'm sorry Gabe, but how can you be on your high horse when YOUR company can performs practices that lock out people from legitimate purposes PERMANENTLY? How is that better than companies like Ubisoft?
 
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62. Re: Newell on DRM Mar 15, 2010, 14:58 StingingVelvet
 
Elessar wrote on Mar 15, 2010, 12:45:
All Gabe is really doing is disagreeing with Ubi's DRM methods, he's not necessarily strongly opposing it. Selling games that have intrusive DRM would only make him a hypocrite if he was championing an anti-intrusive DRM cause.

In this case, he just seems to be suggesting that Ubi's way is not really good.

I would go further and say he probably is not against the DRM itself, he just thinks it should be wrapped up and hidden within more consumer friendly aspects like Steam is.

Newell is not against DRM, he is against making customers realize they are using DRM.
 
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61. Re: Newell on DRM Mar 15, 2010, 12:45 Elessar
 
All Gabe is really doing is disagreeing with Ubi's DRM methods, he's not necessarily strongly opposing it. Selling games that have intrusive DRM would only make him a hypocrite if he was championing an anti-intrusive DRM cause.

In this case, he just seems to be suggesting that Ubi's way is not really good.
 
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"You don't get what you deserve, you get what you get."
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60. Re: Newell on DRM Mar 15, 2010, 12:08 Verno
 
It's a free service and I'm pretty sure you can disable those ads in the options.  
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Playing: Super Mario 3D Land, Tales of Graces F, Fire Emblem 3DS
Watching: Hannibal, Community, Life
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59. Re: Newell on DRM Mar 15, 2010, 09:52 DanL
 
It has the appearance of bloatware because of the popup ads that can't be disabled.  
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58. Re: Newell on DRM Mar 15, 2010, 02:58 Jerykk
 
I don't really see how you can't view distribution as a form of support. Products cannot be successful without distribution. The wider the distribution, the greater the potential for profit. If this wasn't the case, publishers wouldn't support Steam.

By distributing Ubisoft's games, Valve is supporting them. Why they distribute them is irrelevant. The act itself is an act of support and therefore contradicts Gabe's stance on DRM.
 
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57. Re: Newell on DRM Mar 15, 2010, 00:10 shponglefan
 
Jerykk wrote on Mar 14, 2010, 23:01:
Distribution is a form of support.

Right here is where we disagree. I don't believe that distributing Ubi's games means that Valve is implicitly supporting the DRM choices of Ubisoft.

The end.
 
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56. Re: Newell on DRM Mar 14, 2010, 23:01 Jerykk
 
Just because Gabe has an opinion on something does not necessitate a call-to-action, as you seem to think it does.

We must have very different definitions of "hypocrisy." To me, hypocrisy is when you say one thing and do another. In this case, Gabe, the head honcho of Valve, is criticizing restrictive DRM while Steam (owned and operated by Valve) sells Ubisoft's games which have the most restrictive DRM out there.

If Gabe said, "I think FPS games are stupid", does this mean Valve is somehow morally obligated to remove FPS games from its catalogue?

If he doesn't want to be a hypocrite, then yes. If you have a belief or opinion yet do something that contradicts that belief or opinion, that's hypocritical. It doesn't matter if you're doing it for money. The contradiction itself is all it takes to establish hypocrisy. Keep in mind that I'm not arguing about practicality, duty or what I personally believe Valve should or shouldn't do. I'm simply arguing about the objective definition of hypocrisy and how Valve meets it.

Another analogy: I don't like drugs. If I agreed to become a drug dealer, would that make me a hypocrite? According to you, no. After all, I didn't make the drugs nor am I taking them myself. I'm merely selling them, right? Unfortunately, if that doesn't qualify as hypocrisy, I'm not sure what does. If I don't like something, I don't support it. Distribution is a form of support. Therefore, if I distribute something I don't approve of, I am a hypocrite.

This comment was edited on Mar 14, 2010, 23:11.
 
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55. Re: Newell on DRM Mar 14, 2010, 22:36 Drayth
 
It informs all the decisions we make, and once you get into that mindset it helps you avoid things like some of the Digital Rights Management problems that actually make your entertainment products worth less by wrapping those negatives around them.

This statement applies to Valve's development philosophy. It simply states that they strive to implement a DRM scheme that does not devalue their own product. They seem to pull this off, if they didn't THEN they'd be hypocrites.

Yes recent events very likely stirred this statement to be put out, but it is a general statement concerning Valve in and of itself.

If they suddenly dropped Ubisoft for not adhering to their own philosophy of how DRM should be implemented, then they'd be hypocrites for carrying about 95% of the rest of the steam catalog for not adhering to any of their many other development philosophies, not to mention a bunch of DRM schemes that fall somewhere between Ubi's and Valve's. See why just dropping Ubi because of this statement is somewhat absurd?

We are all upset over Ubisoft's DRM. We all would love to see Ubisoft punished in some way for implementing it, but some are trying to stretch that desire to Steam's lineup to cry foul in some manner because of Valve's statement.
 
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54. Re: Newell on DRM Mar 14, 2010, 21:53 shponglefan
 
Jerykk wrote on Mar 14, 2010, 21:17:
They choose to sell Ubisoft games, even though Gabe publicly criticized overly restrictive DRM. I don't really understand your logic on this. It sounds like you believe that the desire for profit can somehow make someone objective and neutral regardless of whatever opinions and beliefs they actually have.

Well I don't understand your logic here. Accusing Valve of hypocrisy over selling Steam games because an executive has an opinion about something is a giant "wuh?" Just because Gabe has an opinion on something does not necessitate a call-to-action, as you seem to think it does.

If Gabe said, "I think FPS games are stupid", does this mean Valve is somehow morally obligated to remove FPS games from its catalogue?

The only hypocrisy I could see is if Valve adopted overly restricted DRM after Gabe's comments. Suggesting that Valve/Steam has any sort of obligation towards any of its affiliates DRM practices based on Gabe's comments is ridiculous.
 
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53. Re: Newell on DRM Mar 14, 2010, 21:17 Jerykk
 
Except this has nothing to do with "moral positions". It has to do with catering to a specific audience and driving profit. Take Wal-Mart as an example. They cater to the "family friendly" crowd, hence their positions on movies, games, etc. It has to do with doing what the majority of their customers want and trying to maximize profits and avoid consumer backlash.

True, you do have a point there. However, it doesn't change the fact that retailers choose what they sell and that it's hypocritical for Valve to criticize overly restrictive DRM while supporting the companies that use it. Why they choose to be hypocritical isn't in question. They obviously do it for profit. That doesn't make it any less hypocritical.

There is nothing that suggests that Valve must actively seek to supress/take a stand/whatever over this.

Again, I never said that Valve has to do anything. They can choose what to sell and not sell. They choose to sell Ubisoft games, even though Gabe publicly criticized overly restrictive DRM. I don't really understand your logic on this. It sounds like you believe that the desire for profit can somehow make someone objective and neutral regardless of whatever opinions and beliefs they actually have.

I've never been one to accept business as a justification for anything I morally disagree with. If I did, I'd love DRM and consoles.
 
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52. Re: Newell on DRM Mar 14, 2010, 19:17 shponglefan
 
Jerykk wrote on Mar 14, 2010, 18:43:
Except theaters DO decide what movies to show. This why you typically don't see porn movies in regular theaters. You keep making these statements that don't correlate at all with reality. You may not want theaters and retailers to take moral positions but the fact of the matter is that they can and do. This is why Wal-Mart, Best Buy and most other big retailers won't sell AO-rated games. This is why Microsoft, Nintendo and Sony won't license AO-rated games. This is why you will never see Rapelay or Ethnic Cleansing on Steam.

Except this has nothing to do with "moral positions". It has to do with catering to a specific audience and driving profit. Take Wal-Mart as an example. They cater to the "family friendly" crowd, hence their positions on movies, games, etc. It has to do with doing what the majority of their customers want and trying to maximize profits and avoid consumer backlash.

That's it. Ditto with Nintendo, etc. So your examples really don't jive with what you are claiming Valve/Gabe is doing.

Valve decides what they put on Steam. They make an active, conscious, subjective choice. If they truly believed that DRM should be beneficial, they wouldn't support publishers or games that use overly restrictive DRM. This is a choice they can and do make, whether or not it's their responsibility to do so. They choose to support the publishers that use overly restrictive DRM because they are more interested in profit than upholding their own beliefs. This isn't difficult to understand.

Again, there is nothing that suggests just because Gabe made some comments about DRM that therefore Steam must boot out any publishers who don't comply with Valve/Gabe's vision. There is nothing that suggests that Valve must actively seek to supress/take a stand/whatever over this. Quite frankly, it's lunacy on your part to suggest they even should do this. It's in the hands of consumers.

I'm sure if consumers threw a hissy fit and started leaving Steam in droves because they carried Ubisoft games, Valve would change their tune. But given the sales of AC2 on there, that ain't about to happen.
 
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51. Re: Newell on DRM Mar 14, 2010, 19:03 ForgedReality
 
Talisorn wrote on Mar 14, 2010, 18:08:
Whoa. Time to get back on the meds man. If you don't like the DRM, don't buy the game. Simple.
Nah, the meds make me crazy.

But yeah, I kind of said what you're saying, in a round-about way. >_>

Jerykk wrote on Mar 14, 2010, 18:43:
Valve decides what they put on Steam. They make an active, conscious, subjective choice. If they truly believed that DRM should be beneficial, they wouldn't support publishers or games that use overly restrictive DRM. This is a choice they can and do make, whether or not it's their responsibility to do so. They choose to support the publishers that use overly restrictive DRM because they are more interested in profit than upholding their own beliefs. This isn't difficult to understand.
To a certain extent, they decide how to control the content on their service. But it's not as simple as all that--they are a business. Sure they can say, "no we won't allow x because of whatever reason," if it violates some written or unwritten code at Valve, for example. Like, say if the game is pornographic.

However, they can't exactly say "hey here's a cool game, let's put it on the service!" They have contracts and they have to get permission from the distributors, etc. If they want a game to be on the service, they can REQUEST it, but they can't just make it available on a whim. They also charge a fee for having the game available on Steam, I'm sure. Most distributors probably go to them to ask to have their game put on Steam, rather than the other way around, and Valve goes, "okay, sure, but we get a share of the profits" or whatever it is they do. Then if both parties agree, the game goes up.

It's in both parties' best interest to have games on Steam, because it grants greater exposure, but it's not like Valve is gunna go, "no we won't allow this game because it has DRM that we don't like." Yeah fucking right. As I said before: They are a business. They don't put games on their service out of the goodness of their hearts. They have a bottom line to account for.
 
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50. Re: Newell on DRM Mar 14, 2010, 18:51 Jerykk
 
Small budget games with a nice return are still tempting for large publishers, look at the success of Steam, Xbox Live and PSN in this area, or even the DS and PSP.

Niche games like Silent Hunter 5 and the original Rainbow Six games have significantly larger budgets than the small games you see on XBLA and such. If we're talking about tiny-budget games like those, piracy is a moot point because the developers often can't afford to make games for consoles. This is why PC still has the strongest selection of indie titles.

It's easy to argue that the disappearance of piracy would make the PC a more appealing place for niche games but it's also easy to argue that publishers just don't care about niche games anymore when there's so much more money to be made in mainstream games.
 
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49. Re: Newell on DRM Mar 14, 2010, 18:43 Jerykk
 
It's like suggesting that a theater owner doesn't like a particular movie, therefore they shouldn't show that movie in their theater. That doesn't make any kind of sense whatsoever. It's not their position to make those decisions for other people.

Except theaters DO decide what movies to show. This why you typically don't see porn movies in regular theaters. You keep making these statements that don't correlate at all with reality. You may not want theaters and retailers to take moral positions but the fact of the matter is that they can and do. This is why Wal-Mart, Best Buy and most other big retailers won't sell AO-rated games. This is why Microsoft, Nintendo and Sony won't license AO-rated games. This is why you will never see Rapelay or Ethnic Cleansing on Steam.

Valve decides what they put on Steam. They make an active, conscious, subjective choice. If they truly believed that DRM should be beneficial, they wouldn't support publishers or games that use overly restrictive DRM. This is a choice they can and do make, whether or not it's their responsibility to do so. They choose to support the publishers that use overly restrictive DRM because they are more interested in profit than upholding their own beliefs. This isn't difficult to understand.
 
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48. Re: Newell on DRM Mar 14, 2010, 18:08 Talisorn
 
ForgedReality wrote on Mar 14, 2010, 01:13:
How about, STAY THE FUCK OUT OF TELLING ME HOW THE FUCK I SHOULD BE ALLOWED TO PLAY THE GAME I JUST BOUGHT UBI! If I want to play on the fucking plane trip to wherever-the-fuck, I SHOULD BE ABLE TO DO THAT. It's a single player game for Christ's sakes! Why are you dictating how and where I can play it by requiring me to be online at all times? Eat a fat bag of sausages, Ubisoft! >:\
Whoa. Time to get back on the meds man. If you don't like the DRM, don't buy the game. Simple.
 
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67 Replies. 4 pages. Viewing page 1.
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