Well I suppose this is what happens when you paint a big bullseye on yourself and tell the consumer to fuck himself and the horse he rode in on.
And I'm guessing retailers are going to be forced to accept title returns or there are going to be class-action suits up the wazoo. Imagine buying a car and the company telling you that you can only drive it when they permit it?
"The horse I bet on was so slow, the jockey kept a diary of the trip." - Henny Youngman