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VGA Ratings Dip

Spike's VGA broadcast dipped in the ratings for the third year in a row, reports Variety.com. Word is: "Things got a little better when you factored in DVR viewership. When you add in playback numbers for the seven days following the broadcast, viewership jumps to 691,000. Viewership was off in all key demographics. Among males aged 12-17, it slipped roughy [sic] 17 percent. Males 18-24 were down 5 percent and males 35-49 were off by 12 percent." Thanks Big Download.

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17. Re: VGA Ratings Dip Jan 27, 2010, 11:50 Raurus
 
Actually there is a "serious" industry awards show. It takes place every year at GDC and its called "Game Developers Choice Awards". There is also a cool, but lesser known "Independent Games Festival" award show that takes place before it.

Its unfortunately not televised, but its more like the Oscars than a crappy MTV style awards show since the majority of the nomination and voting takes places from actual game developers and actually honors true achievements and really awesome games that have been made in the past year.

I have been to a couple of these now and can attest that they are at bare minimum just as good as what Spike puts on, with far more memborable moments, better Emmceeing and best of all, no one buys their awards.
 
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16. Re: VGA Ratings Dip Jan 26, 2010, 22:15 Sepharo
 
While I do agree with Carmack that the industry shouldn't attempt to emulate Hollywood with a glamorous award show I do think they should have a serious awards voted on by their peers (not the fans). They should then have a ceremony to accept those awards and if they're going to do that, they might as well televise it.

I also don't believe in awards for individuals, the awards should go to studios.
 
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15. Re: VGA Ratings Dip Jan 26, 2010, 22:02 ViRGE
 
Frankly, I don't think the gaming industry is a good fit for any kind of public awards show. John Carmack wrote something back in 2004 on the matter, and it's a really good explanation on why awards shows for video games suck.

I did the Academy of Interactive Arts and Sciences awards show a few years ago -- I was inducted into the hall of fame one year, then the next year I inducted Will Wright.

I hated it, but it is a big industry, and there is a broad range of people involved. Honestly, I'm almost certainly in the minority. One developer that I was talking to backstage was very bullish about how important it was to legitimize the industry with events like this, but I just don't have any empathy for what I perceive as "Hollywood envy".

Some award show issues are just a result of stupidity -- I felt so bad watching Hironobu Sakaguchi of Squaresoft, a non-native english speaker, being forced to read a long speech written by some PR type about me. I threw out what they gave me to say about Will, and wrote something more to the point myself.

I do feel that there is a rather fundamental mismatch with big awards shows for game development, because game development isn't a performing art. You expect actors and musicians to show well, because that is what they do. Why aren't awards for authors the same glamorous events that the movie / TV / music ones are? Game developers are much closer to authors than actors.

John Carmack
 
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14. Re: VGA Ratings Dip Jan 26, 2010, 18:39 Icewind
 
Blue is edgy, awesome and in-our-faces with explosive news.


Replace news with almost anything else and that sounds like the back of the box blurb on a porno DVD.
 
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13. Re: VGA Ratings Dip Jan 26, 2010, 18:38  Blue 
 
Blue is edgy, awesome and in-our-faces with explosive news.

About time I was rightfully recognized as the Michael Bay of the Internet.
 
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Blue's News Publisher, Editor-in-Chief, El Presidente for Life
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12. Re: VGA Ratings Dip Jan 26, 2010, 18:25 LittleMe
 
Spike TV is "edgy","awesome" and "in-your-face". "Explosions!"

Since John Romero, name one game designer who is any of those things.

Blue is edgy, awesome and in-our-faces with explosive news.
 
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11. Re: VGA Ratings Dip Jan 26, 2010, 16:16 Hyatus
 
I would say, first of all, get it off of Spike TV.
Spike TV is "edgy","awesome" and "in-your-face". "Explosions!"

Since John Romero, name one game designer who is any of those things.

Game programmers/designers are nerds. Game players are no longer
just part of the nerd/geek family. Almost everybody plays games.
But, who, aside from nerd/geeks really cares who designs their games?

MTV Music and Movie awards work because people see those guys on a
regular basis. They are entertainment celebrities.

On the same token, note how you don't see a Cartoon Awards show. It
wouldn't work for the same reasons. We don't see the people during
the episodes just like we don't see the game designers while we're
playing.

This comment was edited on Jan 26, 2010, 16:17.
 
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10. Re: VGA Ratings Dip Jan 26, 2010, 13:33 Hanneth
 
Maybe having a host that has played a video game? I haven't watched it in a while, but the first few I caught glimpses of, it was obvious that the host didn't play video games. (Bring on Felicia Day!)

What's with all the hip-hop and rap? Most games do not have these types of music inside them and I doubt any of the songs played actually appear in the games nominated. If there can be a Game Music Concert, why can't they play the music at the awards show. Lets hear some Jeremy Soule and some of the other great game music writers.
 
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9. Re: VGA Ratings Dip Jan 26, 2010, 13:10 Creston
 
The VGA is produced by someone who has no fucking clue what a videogamer is, and what said videogamer LIKES. In fact, 99.99999% of all TV shows suffer from this same problem.

Sure, it's fun to see Olivia Munn half naked and shaking her tits, but what does it have to do with gaming?

Make a tv show that shows me footage of new games, kind of like PC Gamer's news section, and I'd gladly watch it. I don't watch shows where some 17 year old retard is screaming, says "dude" every other word, and in general has no fucking clue what he's talking about.

I get enough of that in the NFL shows.

Then again, I'm obviously not their choice demographic, so eh. I watched the VGA once, turned it off after ten minutes. (which included 8 minutes of me making food.)

Creston
 
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8. Re: VGA Ratings Dip Jan 26, 2010, 13:00 Frijoles
 
Get someone to start a real show. I'm thinking PAX or something. Something where the nominees actually dress up and don't show up in shorts and t-shirts. I'd watch an Oscar's type show for gaming. Best music, best gameplay, etc.  
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7. Re: VGA Ratings Dip Jan 26, 2010, 12:41 Icewind
 
Angry wrote on Jan 26, 2010, 10:14:
I know how you could fix this:

less hip hop and more video gaming

Someone give this man a cigar.

Also, it needs to be an actual awards show. A serious, mature awards show. I hate when people assume that because you are a gamer you enjoy wildly flashing lights, loud obnoxious music, gaudy broadcast overlays, screaming, obscenities, and "EXTREME ANTICS" performed by Jack Black.

I get it, they want to make a more mature, serious show...so why do they have all of these low class things mucking it up every year?

Also, this post was brought to you by Sprite, Doritos, and Mountain Dew.

DO THE DEW!!
 
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6. Re: VGA Ratings Dip Jan 26, 2010, 12:23 AnarKane
 
Have to agree. Get rid of the blatant advertising and stick more to the games themselves, and which ones truly made the grade in each category. I saw the list for GotY, and I had to laugh.  
"We can do this one of two ways. There's the hard way, which involves hours of discussion, tons of negotiation, half a dozen bribes, and no guarantee of success."
"What's the easy way?"
"Liberally placed high explosives."
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5. Re: VGA Ratings Dip Jan 26, 2010, 12:11 Ravener
 
Great comment, Raurus.  
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4. Re: Game Reviews Jan 26, 2010, 11:57 the_culture
 
Needs more fiddy-cent  
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3. Re: Game Reviews Jan 26, 2010, 11:33 BobBob
 
People actually watch this stuff?  
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2. Re: VGA Ratings Dip Jan 26, 2010, 11:23 Raurus
 
What could also significantly help is if the VGAs didn't come off as a disgustingly long, and crappy, hours long paid advertisement to push soon to be, or just released games and their game systems.

Seriously, I think every gamer out there collectively gagged when they saw the "Game of the Year" nominees. The entire list was pretty much made up of not even released titles that were just coincidentally coming out in a few weeks for Christmas.

Sorry but the VGAs are the biggest scam awards show in the world. They dont celebrate games or the fantastic hard work that people put into them, they celebrate how much money SpikeTV can take from publishers to provide more extensive TV advertisement.
 
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1. Re: VGA Ratings Dip Jan 26, 2010, 10:14 Angry
 
I know how you could fix this:

less hip hop and more video gaming
 
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