MCV has some quotes Infinity Ward community manager Robert Bowling saying developers should more actively participate in the marketing of their games. "I don’t think any developer should not have control of how their game is presented or marketed or communicated. And they should take control of that a lot, lot more," he tells them. Though some PC gamers might disagree, he explains IW's hands-on approach is because of how well they understand their audience: "Not only do we know the game but we know the gamer. We know what to expect from them and what they expect from us. So it helps us guide design decisions and decisions overall, including with PR."