How World of Warcraft (WoW) Promotes Innovation on the Deloitte Website offers downloads of a Adobe Acrobat document with an academic look at how collaborative techniques are being innovated in World of Warcraft (thanks Neutronbeam). Word is: "The online game World of Warcraft (WoW) has become a global phenomenon with more than 11.5 million total active subscribers. WoW constantly changes and morphs not just as a result of the actions of game developers but in response to those of the players as well, making it unpredictable and challenging. This characteristic of the game makes it an intriguing simulacrum for the real world—and a fascinating laboratory for emerging trends in learning, collaboration, and performance improvement. As gamers grapple with an ever-changing, ever uncertain in-game environment, they are pioneering new techniques that may prove highly relevant to the business world."
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