Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Massive Ad Deal

Gamasutra reports EA, Activision, THQ, and Blizzard have struck deals with Massive, Inc., the Microsoft-owned company that serves ads within games. Word is Battle.net will exclusively feature Massive's ads, but the only PC game specifically mentioned to include these ads is Need for Speed SHIFT. The new ads will begin appearing in October.

View
39. Re: EA's Massive Ad Deal Aug 31, 2009, 09:06 Undocumented Alien
 
The problem I see with Ads penetrating games is that it WILL get more and more intrusive over time. It may not be bad now, but as people grab their ankles and start to accept Ads as a "norm" in games the marketing agencies will slowly but surely keep adding and adding more and more Ads to the games.

For complete evidence of this, see USA sports such as the NFL, MLB, and now NHL. Being in my late 30's, I can remember Fenway Park having ZERO Ads on the walls, now the walls are nothing but one big billboard. Starting lineups are brought to you buy corporation X, Halftime reports are brought to you buy corporation Y, there are in-game pop up advertisements, the announcers have in-line Ads mentioned in the middle of their commentations. This is in ADDITION to regular commercial breaks.

So I see a lot of people saying they don't mind the level of Ads in games NOW, but, this is just the beginning, it WILL get worse and worse over time. Be careful what you wish for. When I was playing HG:L, I did add the Ad blocking to my host file and will do so in the future as much as I can.
 
Previous Post Next Post Reply Quote Edit Delete Report
 
    Date Subject Author
  1. Aug 29, 12:39 Re: EA's Massive Ad Deal Longswd
  2. Aug 29, 13:22  Re: EA's Massive Ad Deal Zyrxil
  3. Aug 29, 13:27   Re: EA's Massive Ad Deal ColoradoHoudini
  8. Aug 29, 14:22  Re: EA's Massive Ad Deal Caveman
  9. Aug 29, 14:49   Re: EA's Massive Ad Deal Elf Shot The Food
  16. Aug 29, 19:51  Re: EA's Massive Ad Deal Acleacius
  17. Aug 29, 22:53   Re: EA's Massive Ad Deal StingingVelvet
  18. Aug 29, 23:13    Re: EA's Massive Ad Deal Acleacius
  25. Aug 30, 01:18     Re: EA's Massive Ad Deal StingingVelvet
  21. Aug 29, 23:54   Re: EA's Massive Ad Deal Cutter
  29. Aug 30, 03:24    Re: EA's Massive Ad Deal NKD
  35. Aug 30, 12:37     Re: EA's Massive Ad Deal Cutter
  4. Aug 29, 13:36 Re: EA's Massive Ad Deal Karnisov
  5. Aug 29, 13:49  Re: EA's Massive Ad Deal RTSNut
  15. Aug 29, 19:27  Re: EA's Massive Ad Deal Kxmode
  6. Aug 29, 13:51 Re: EA's Massive Ad Deal SBlat
  7. Aug 29, 13:58 Re: EA's Massive Ad Deal DangerDog
  10. Aug 29, 15:39 Re: EA's Massive Ad Deal DangerDog
  11. Aug 29, 16:01 Re: EA's Massive Ad Deal StingingVelvet
  12. Aug 29, 16:35  Re: EA's Massive Ad Deal Nighthawk
  13. Aug 29, 17:26   Re: EA's Massive Ad Deal StingingVelvet
  14. Aug 29, 18:52    Re: EA's Massive Ad Deal PHJF
  20. Aug 29, 23:22   Re: EA's Massive Ad Deal Flatline
  22. Aug 30, 00:02    Re: EA's Massive Ad Deal Cutter
  24. Aug 30, 01:15     Re: EA's Massive Ad Deal StingingVelvet
  32. Aug 30, 06:35    Re: EA's Massive Ad Deal Muscular Beaver
  19. Aug 29, 23:19  Re: EA's Massive Ad Deal SBlat
  28. Aug 30, 02:09   Re: EA's Massive Ad Deal Shadowcat
  31. Aug 30, 06:00    Re: EA's Massive Ad Deal StingingVelvet
  33. Aug 30, 09:56     Re: EA's Massive Ad Deal Shadowcat
  36. Aug 30, 16:38      Re: EA's Massive Ad Deal StingingVelvet
  37. Aug 30, 18:55       Re: EA's Massive Ad Deal PHJF
  38. Aug 31, 06:38       Re: EA's Massive Ad Deal Shadowcat
>> 39. Aug 31, 09:06        Re: EA's Massive Ad Deal Undocumented Alien
  40. Aug 31, 16:38         Re: EA's Massive Ad Deal StingingVelvet
  23. Aug 30, 01:07 Re: EA's Massive Ad Deal siapnar
  26. Aug 30, 01:33  Re: EA's Massive Ad Deal Jerykk
  27. Aug 30, 01:42 Re: EA's Massive Ad Deal The PC Warrior
  30. Aug 30, 04:36 Re: EA's Massive Ad Deal everyone
  34. Aug 30, 12:09 Re: Massive Ad Deal xXBatmanXx


footer

Blue's News logo