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Massive Ad Deal

Gamasutra reports EA, Activision, THQ, and Blizzard have struck deals with Massive, Inc., the Microsoft-owned company that serves ads within games. Word is Battle.net will exclusively feature Massive's ads, but the only PC game specifically mentioned to include these ads is Need for Speed SHIFT. The new ads will begin appearing in October.

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3. Re: EA's Massive Ad Deal Aug 29, 2009, 13:27 ColoradoHoudini
 
In a game like Need For Speed, (which I've never played) I figure that you'd be doing a lot of city driving and in the cities(?), they have billboards, which contain ads. So having ads on billboards seems legit and nothing I'd complain about.
Of course, I have no idea how they plan to implement these ads and I've never played the game.
 
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