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EA: Marketing = 66-75% of a Game's Budget

EA’s chief creative officer describes game industry’s re-engineering on VentureBeat is an article offering EA chief creative officer Rich Hilleman's outlook on "re-engineering" their business in the changing video game market to appeal to a broader and less hardcore market. The article goes into detail on what EA is doing to capitalize on this trend, and IndustryGamers highlights Hilleman's comment that they expect to see further interim console changes, referring to the Xbox 560 and a PlayStation 3.5 before a true next generation cycle. The part we are especially fascinated by is the description of what portion of a game's budget is devoted to marketing, saying: "EA now typically spends two or three times as much on marketing and advertising as it does on developing a game."

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33. Re: EA: Marketing = 66-75% of a Game's Budget Aug 27, 2009, 23:30 Acleacius
 
Problem is gamers don't realize how much power they have, the only reason DRM is failing is due to push back by gamers. They united and spoke with their wallets, that's all it takes to get through to these clowns.

Their lives, their very existence is based on profits, hell they probably can't even get a boner without thinking about profits. You take that away from them, with even the SLIGHTEST hint of organized efforts for a couple of quarters, maybe a year, then watch the share holder fire them.
 
The people can always be brought to the bidding of the leaders.That is easy.All you have to do is tell them they are being attacked and denounce the pacifists for lack of patriotism and exposing the country to danger.It works the same way in any country.
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  1. Aug 27, 16:52 Re: EA: Marketing = 66-75% of a Game's Budget Paketep
  10. Aug 27, 17:44  Re: EA: Marketing = 66-75% of a Game's Budget Orogogus
  15. Aug 27, 18:24  Re: EA: Marketing = 66-75% of a Game's Budget Ruffiana
  30. Aug 27, 23:17   Re: EA: Marketing = 66-75% of a Game's Budget Jerykk
  32. Aug 27, 23:20    Re: EA: Marketing = 66-75% of a Game's Budget Mashiki Amiketo
  34. Aug 27, 23:42    Re: EA: Marketing = 66-75% of a Game's Budget necrosis
  2. Aug 27, 16:53 Re: EA: Marketing = 66-75% of a Game's Budget LittleMe
  3. Aug 27, 16:58  Re: EA: Marketing = 66-75% of a Game's Budget Kxmode
  4. Aug 27, 16:59 Re: EA: Marketing = 66-75% of a Game's Budget Razor
  5. Aug 27, 17:20 Re: EA: Marketing = 66-75% of a Game's Budget theAntiELVIS
  6. Aug 27, 17:26  Re: EA: Marketing = 66-75% of a Game's Budget Razor
  7. Aug 27, 17:34 Re: EA: Marketing = 66-75% of a Game's Budget ldonyo
  8. Aug 27, 17:40 Re: EA: Marketing = 66-75% of a Game's Budget Umbragen
  9. Aug 27, 17:43 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  11. Aug 27, 17:46  Re: EA: Marketing = 66-75% of a Game's Budget Wolfox
  12. Aug 27, 17:54 Re: EA: Marketing = 66-75% of a Game's Budget StingingVelvet
  13. Aug 27, 18:14 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  14. Aug 27, 18:19  Re: EA: Marketing = 66-75% of a Game's Budget born2expire
  16. Aug 27, 18:24 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  17. Aug 27, 18:29  Re: EA: Marketing = 66-75% of a Game's Budget the_culture
  18. Aug 27, 18:47 Re: EA: Marketing = 66-75% of a Game's Budget Acleacius
  19. Aug 27, 19:10 Re: EA: Marketing = 66-75% of a Game's Budget Geico Caveman
  20. Aug 27, 19:16 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  31. Aug 27, 23:18  Re: EA: Marketing = 66-75% of a Game's Budget Acleacius
  21. Aug 27, 19:21 Re: EA: Marketing = 66-75% of a Game's B loomy
  22. Aug 27, 19:30 Re: EA: Marketing = 66-75% of a Game's B PropheT
  23. Aug 27, 19:45  Re: EA: Marketing = 66-75% of a Game's B TurdFergasun
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  25. Aug 27, 20:03 Re: EA: Marketing = 66-75% of a Game's Budget Creston
  26. Aug 27, 20:52 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  27. Aug 27, 21:02  Re: EA: Marketing = 66-75% of a Game's Budget LittleMe
  29. Aug 27, 22:52  Re: EA: Marketing = 66-75% of a Game's Budget Creston
  40. Aug 28, 02:57   Re: EA: Marketing = 66-75% of a Game's Budget LittleMe
  41. Aug 28, 05:23    Re: EA: Marketing = 66-75% of a Game's Budget InBlack
  42. Aug 28, 06:11     Re: EA: Marketing = 66-75% of a Game's Budget LittleMe
  28. Aug 27, 21:08 Re: EA: Marketing = 66-75% of a Game's Budget wtf_man
>> 33. Aug 27, 23:30 Re: EA: Marketing = 66-75% of a Game's Budget Acleacius
  35. Aug 27, 23:42  Re: EA: Marketing = 66-75% of a Game's Budget Cutter
  36. Aug 28, 00:21   Re: EA: Marketing = 66-75% of a Game's Budget Jerykk
  37. Aug 28, 00:22   Re: EA: Marketing = 66-75% of a Game's Budget Talisorn
  38. Aug 28, 01:09 Re: EA: Marketing = 66-75% of a Game's Budget xXBatmanXx
  39. Aug 28, 02:37  Re: EA: Marketing = 66-75% of a Game's Budget Reactor
  43. Aug 28, 06:54 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  44. Aug 28, 08:15 Re: EA on Marketing Budgets theyarecomingforyou
  45. Aug 28, 08:38  Re: EA on Marketing Budgets InBlack
  46. Aug 28, 08:48 Re: EA on Marketing Budgets Verno
  47. Aug 28, 09:02  Re: EA on Marketing Budgets InBlack
  48. Aug 28, 09:06 Re: EA on Marketing Budgets Verno
  49. Aug 28, 09:22  Re: EA on Marketing Budgets Beamer
  52. Aug 29, 03:58   Re: EA on Marketing Budgets Jerykk
  50. Aug 28, 10:14 Re: EA Marketing Budgets Zadig
  51. Aug 28, 10:57  Re: EA Marketing Budgets Reactor
  53. Aug 30, 01:17 Re: EA Marketing Budgets The PC Warrior
  54. Sep 1, 09:08  Re: EA Marketing Budgets InBlack
  55. Sep 1, 09:19 Re: EA Marketing Budgets Verno


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