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EA: Marketing = 66-75% of a Game's Budget

EA’s chief creative officer describes game industry’s re-engineering on VentureBeat is an article offering EA chief creative officer Rich Hilleman's outlook on "re-engineering" their business in the changing video game market to appeal to a broader and less hardcore market. The article goes into detail on what EA is doing to capitalize on this trend, and IndustryGamers highlights Hilleman's comment that they expect to see further interim console changes, referring to the Xbox 560 and a PlayStation 3.5 before a true next generation cycle. The part we are especially fascinated by is the description of what portion of a game's budget is devoted to marketing, saying: "EA now typically spends two or three times as much on marketing and advertising as it does on developing a game."

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25. Re: EA: Marketing = 66-75% of a Game's Budget Aug 27, 2009, 20:03 Creston
 
Thanks for fucking killing the gaming industry, EA.

Creston
 
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  1. Aug 27, 16:52 Re: EA: Marketing = 66-75% of a Game's Budget Paketep
  10. Aug 27, 17:44  Re: EA: Marketing = 66-75% of a Game's Budget Orogogus
  15. Aug 27, 18:24  Re: EA: Marketing = 66-75% of a Game's Budget Ruffiana
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  34. Aug 27, 23:42    Re: EA: Marketing = 66-75% of a Game's Budget necrosis
  2. Aug 27, 16:53 Re: EA: Marketing = 66-75% of a Game's Budget LittleMe
  3. Aug 27, 16:58  Re: EA: Marketing = 66-75% of a Game's Budget Kxmode
  4. Aug 27, 16:59 Re: EA: Marketing = 66-75% of a Game's Budget Razor
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  7. Aug 27, 17:34 Re: EA: Marketing = 66-75% of a Game's Budget ldonyo
  8. Aug 27, 17:40 Re: EA: Marketing = 66-75% of a Game's Budget Umbragen
  9. Aug 27, 17:43 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  11. Aug 27, 17:46  Re: EA: Marketing = 66-75% of a Game's Budget Wolfox
  12. Aug 27, 17:54 Re: EA: Marketing = 66-75% of a Game's Budget StingingVelvet
  13. Aug 27, 18:14 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  14. Aug 27, 18:19  Re: EA: Marketing = 66-75% of a Game's Budget born2expire
  16. Aug 27, 18:24 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  17. Aug 27, 18:29  Re: EA: Marketing = 66-75% of a Game's Budget the_culture
  18. Aug 27, 18:47 Re: EA: Marketing = 66-75% of a Game's Budget Acleacius
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>> 25. Aug 27, 20:03 Re: EA: Marketing = 66-75% of a Game's Budget Creston
  26. Aug 27, 20:52 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  27. Aug 27, 21:02  Re: EA: Marketing = 66-75% of a Game's Budget LittleMe
  29. Aug 27, 22:52  Re: EA: Marketing = 66-75% of a Game's Budget Creston
  40. Aug 28, 02:57   Re: EA: Marketing = 66-75% of a Game's Budget LittleMe
  41. Aug 28, 05:23    Re: EA: Marketing = 66-75% of a Game's Budget InBlack
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  28. Aug 27, 21:08 Re: EA: Marketing = 66-75% of a Game's Budget wtf_man
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  43. Aug 28, 06:54 Re: EA: Marketing = 66-75% of a Game's Budget The PC Warrior
  44. Aug 28, 08:15 Re: EA on Marketing Budgets theyarecomingforyou
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  53. Aug 30, 01:17 Re: EA Marketing Budgets The PC Warrior
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