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Livingstone: Used Games "No Benefit"

$40 For That Old Thing? How Used Games Are Priced on Kotaku.AU looks at how used games are priced, talking with several used game vendors, though industry leader GameStop was not willing to comment for their article. The simple economics of supply and demand are still in play, of course, and they examine how this is determined. On a related note, Retailers 'limit UK games market' on the BBC is a GamesCom conversation with a couple of publishers about games at retail and the secondary market (thanks GamesIndustry.biz). Koch Media's Georg Larch tells them digital distribution will help publishers deal with used game sales, while Eidos' Ian Livingstone says they still want to work with retailers because: "These aren't just shops, they are a marketing tool, a window into our world where software houses can display their wares." Of course some gamers buy games at full price only because they know they can later recoup some of that cost by selling games, and many gamers use the proceeds from selling their old games to buy new ones, but apparently Livingstone sees no value in this, saying: "The pre-owned market is a serious problem, because there is no benefit to developers or publishers."

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6. Re: Livingstone: Used Games Aug 20, 2009, 11:54 Verno
 
Someone seriously needs to do some sort of research to see how many people do trade old games in for new. I think the answer might be surprising.

I think the answer would surprise you actually. Companies like Gamestop teach their employees to upsell used game sales, put them on more prominent display and recently to even try to package their used games more like retail copies. They make a great deal of money by perpetuating the used games cycle. My last visit to a Gamestop was to grab Fable 2 and they tried for three minutes to sell me a used game that was slightly cheaper than retail. People with store credit get this same treatment unfortunately as they make more money by passing around the same copies than selling retail copies for store credit.

There will always be a crowd of people who want to "own" a title, I'm one of those people myself. That doesn't mean that publishers are out to get people like us. They want to stick it to the companies who basically took a consumer right and created a business model around it that removes any form of industry compensation. We are the unfortunate bystanders in this mess.

So they came up with digital distribution which most consumers seem to think is a decent alternative. Unfortunately now the same companies who fucked up retail with used games now are fucking up digital distribution pricing as well. Digital distribution in my mind is only acceptable if it's a lower price. That's a good tradeoff. I give up some of my consumer rights but in exchange I get a longer lasting product that I can access at multiple locations and at a reduced price. Instead now we have Games on Demand on the 360 where everything has to be above Wal-Mart and Gamestop's retail prices otherwise they have threatened to pull 360 product from shelves. It's a frustrating situation.

This comment was edited on Aug 20, 2009, 11:57.
 
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  1. Aug 20, 11:28 Re: Livingstone: Used Games "No Benefit" Surf
  5. Aug 20, 11:52  Re: Livingstone: Used Games Beamer
  30. Aug 20, 13:10   Re: Livingstone: Used Games Creston
  33. Aug 20, 13:16    Re: Livingstone: Used Games Atomic
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  3. Aug 20, 11:41  Re: Livingstone: Used Games Wildone
  4. Aug 20, 11:42  Re: Livingstone: Used Games UttiniDaKilrJawa
  7. Aug 20, 11:57   Re: Livingstone: Used Games ldonyo
  9. Aug 20, 12:11    Re: Livingstone: Used Games Beamer
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  18. Aug 20, 12:40   Re: Livingstone: Used Games Beamer
  22. Aug 20, 12:54    Re: Livingstone: Used Games Narf2029
  23. Aug 20, 12:57     Re: Livingstone: Used Games Beamer
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>> 6. Aug 20, 11:54 Re: Livingstone: Used Games Verno
  8. Aug 20, 12:01 Re: Livingstone: Used Games "No Benefit" Verno
  12. Aug 20, 12:29 Re: Livingstone: Used Games Verno
  16. Aug 20, 12:33  Re: Livingstone: Used Games shponglefan
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  20. Aug 20, 12:51 Re: Livingstone: Used Games "No Benefit" PropheT
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  53. Aug 20, 15:02  Re: Used Games No Benefit Agent.X7
  54. Aug 20, 15:28   Re: Used Games No Benefit Beamer
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  64. Aug 20, 17:44  Re: Used Games No Benefit shponglefan
  65. Aug 20, 17:45 Re: Used Games No Benefit The PC Warrior
  66. Aug 20, 17:51  Re: Used Games No Benefit shponglefan
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  71. Aug 20, 18:55  Re: Used Games No Benefit shponglefan
  70. Aug 20, 18:39 Re: Used Games No Benefit Mead
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  73. Aug 20, 21:40  Re: Used Games No Benefit Jason
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  79. Aug 21, 08:38 Re: Used Games No Benefit Verno
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