Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Ubisoft's Anti-Piracy Plans

Kotaku has an article analyzing comments from Ubisoft boss Yves Guillemot on addressing piracy. These mostly focus on piracy of DS games, but they also point out one comment that indicates they may be working on some new internal DRM for PC games: "Altogether on console, the piracy is low," says Guillemot. "On the PC the piracy is quite a lot. We are working on a tool that would allow us to decrease that on the PC starting next year and probably one game this year."

View
105. Re: Ubisoft's Anti-Piracy Jul 31, 2009, 02:43 Endo
 
You miss the obvious - because they can.
Yeah, that's an obvious answer - obviously wrong.

Sure, lots of people have done *some* pirating simply because they can, but not to the extent that you described. Shall we take another look at your statement?
I know a fair number of pirates who will not purchase a title unless absolutely forced to, like in the case of an MMO or game with compelling multiplayer.
Again, the vast majority of people who pirate to that extent don't do it simply because they can. But you wouldn't know that, because you think you already know the reason people pirate and so didn't even bother asking. Sorry, you don't. It's almost always about money, pure and simple. Most people who pirate games buy the ones they want the most and that they can afford. Then they pirate the rest that they kind of want, but aren't really worth the price tag. Sure, with most products that fall into that category they'd just do without. But with software, it's available so why not? Either way the developer's not losing anything. You'd be surprised though how many of those games they actually would buy if they were more affordably priced.

So yes, the developers are right to consider some percentage of pirated downloads potential lost sales, but they're 100% wrong about why they're lost and what to do about it. Those people aren't going to buy that product at the price it is being sold, regardless. Trying to force people to pay for what they're already getting in such a situation is never going to work. If they actually had the money to buy it, they already would have. Suing won't do any good for the same reason - the money just isn't there. Unless the developer is willing to compromise on the price, then he should simply ignore piracy because he's not willing to do what it takes to make the sale. It's exactly the same principle as whether or not a fancy steak house wants to compete with McDonalds. Look at all those people eating food that they're not buying from our steak house! Look at all those lost sales! If only we could force them to buy our steak, look how much money we'd make!

Yes, the pirates are getting their software for free. Yes, it's illegal. Yes, it's not fair. But from a financial standpoint, it doesn't matter the least bit if you're not willing to do what it takes to make the product worth the money.

In short, the only reason a company should ever concern themselves about piracy is if they are interested in seeing if they can reclaim enough of those lost sales by reducing the price to be more profitable than they are at the current price point.

Any other reason is not worth their time or money. Too bad for them that they can't see that.
 
Previous Post Next Post Reply Quote Edit Delete Report
 
    Date Subject Author
  1. Jul 28, 09:39 Re: Ubisoft's Anti-Piracy Plans Verno
  2. Jul 28, 09:53  Re: Ubisoft's Anti-Piracy Plans BrutalDeluxe
  3. Jul 28, 09:56 Re: Ubisoft's Anti-Piracy Plans Optimaximal
  4. Jul 28, 10:00 Re: Ubisoft's Anti-Piracy Plans Techie714
  5. Jul 28, 10:06  Re: Ubisoft's Anti-Piracy Plans the_culture
  6. Jul 28, 10:09 Re: Ubisoft's Anti-Piracy Plans Verno
  8. Jul 28, 10:29  Re: Ubisoft's Anti-Piracy Plans Optimaximal
  7. Jul 28, 10:24 Re: Ubisoft's Anti-Piracy Plans tony
  9. Jul 28, 10:29  Re: Ubisoft's Anti-Piracy Plans nin
  27. Jul 28, 12:52   Re: Ubisoft's Anti-Piracy Plans DG
  30. Jul 28, 13:17    Re: Ubisoft's Anti-Piracy Plans Muscular Beaver
  31. Jul 28, 13:24     Re: Ubisoft's Anti-Piracy Plans Muscular Beaver
  37. Jul 28, 14:01     Re: Ubisoft's Anti-Piracy Plans Creston
  40. Jul 28, 14:05      Re: Ubisoft's Anti-Piracy Plans nin
  41. Jul 28, 14:13      Re: Ubisoft's Anti-Piracy Plans Muscular Beaver
  43. Jul 28, 14:26       Re: Ubisoft's Anti-Piracy Plans Creston
  32. Jul 28, 13:34    Re: Ubisoft's Anti-Piracy Plans nin
  35. Jul 28, 13:56    Re: Ubisoft's Anti-Piracy Plans Creston
  10. Jul 28, 10:31 Re: Ubisoft's Anti-Piracy Plans eXFeLoN
  18. Jul 28, 11:27  Re: Ubisoft's Anti-Piracy Plans  cliffski 
  22. Jul 28, 12:09   Re: Ubisoft's Anti-Piracy Plans Frode
  23. Jul 28, 12:13    Re: Ubisoft's Anti-Piracy Plans Kxmode
  28. Jul 28, 13:13    Re: Ubisoft's Anti-Piracy Plans Scorpion67
  36. Jul 28, 14:00     Re: Ubisoft's Anti-Piracy Plans Creston
  42. Jul 28, 14:23      Re: Ubisoft's Anti-Piracy Plans Kxmode
  38. Jul 28, 14:04     Re: Ubisoft's Anti-Piracy Plans dubfanatic
  45. Jul 28, 14:43     Re: Ubisoft's Anti-Piracy Plans Frode
  46. Jul 28, 14:58      Re: Ubisoft's Anti-Piracy Plans Creston
  26. Jul 28, 12:45   Re: Ubisoft's Anti-Piracy Plans Tumbler
  34. Jul 28, 13:50   Re: Ubisoft's Anti-Piracy Plans Parallax Abstraction
  88. Jul 29, 03:54    Re: Ubisoft's Anti-Piracy Plans  cliffski 
  11. Jul 28, 10:33 Re: Ubisoft's Anti-Piracy Plans Verno
  12. Jul 28, 10:38  Re: Ubisoft's Anti-Piracy Plans InBlack
  13. Jul 28, 10:48   Re: Ubisoft's Anti-Piracy Plans Frijoles
  14. Jul 28, 10:49 Re: Ubisoft's Anti-Piracy Plans Verno
  15. Jul 28, 10:56  Re: Ubisoft's Anti-Piracy Plans Wowbagger_TIP
  16. Jul 28, 11:03   Re: Ubisoft's Anti-Piracy Plans everyone
  17. Jul 28, 11:21    Re: Ubisoft's Anti-Piracy Plans Muscular Beaver
  19. Jul 28, 11:28 Re: Ubisoft's Anti-Piracy Plans Verno
  24. Jul 28, 12:26  Re: Ubisoft's Anti-Piracy Plans Jerykk
  20. Jul 28, 11:51 Re: Ubisoft's Anti-Piracy Plans scorpius
  21. Jul 28, 11:59 Re: Ubisoft's Anti-Piracy Plans Verno
  25. Jul 28, 12:34 Re: Ubisoft's Anti-Piracy Plans Verno
  51. Jul 28, 15:40  Re: Ubisoft's Anti-Piracy Plans Jerykk
  29. Jul 28, 13:15 Re: Ubisoft's Anti-Piracy Plans Verno
  33. Jul 28, 13:49 Re: Ubisoft's Anti-Piracy Plans Creston
  39. Jul 28, 14:04 Re: Ubisoft's Anti-Piracy Plans Verno
  48. Jul 28, 15:10  Re: Ubisoft's Anti-Piracy Plans StingingVelvet
  49. Jul 28, 15:17   Re: Ubisoft's Anti-Piracy Plans Kxmode
  44. Jul 28, 14:27 Re: Ubisoft's Anti-Piracy Plans Techie714
  47. Jul 28, 15:10 Re: Ubisoft's Anti-Piracy Plans Verno
  54. Jul 28, 15:51  Re: Ubisoft's Anti-Piracy Plans Creston
  55. Jul 28, 15:57   Re: Ubisoft's Anti-Piracy Plans J
  67. Jul 28, 16:54  Re: Ubisoft's Anti-Piracy Plans Frode
  50. Jul 28, 15:24 Re: Ubisoft's Anti-Piracy Plans Verno
  58. Jul 28, 16:12  Re: Ubisoft's Anti-Piracy Plans StingingVelvet
  59. Jul 28, 16:18   Re: Ubisoft's Anti-Piracy Plans Elf Shot The Food
  68. Jul 28, 16:59    Re: Ubisoft's Anti-Piracy Plans Creston
  70. Jul 28, 17:07  Re: Ubisoft's Anti-Piracy Plans Kxmode
  52. Jul 28, 15:44 Re: Ubisoft's Anti-Piracy Plans Verno
  53. Jul 28, 15:49  Re: Ubisoft's Anti-Piracy Plans Jerykk
  56. Jul 28, 15:57 Re: Ubisoft's Anti-Piracy Plans DangerDog
  57. Jul 28, 16:10  Re: Ubisoft's Anti-Piracy Plans Beamer
  61. Jul 28, 16:25   Re: Ubisoft's Anti-Piracy Plans Jerykk
  65. Jul 28, 16:53    Re: Ubisoft's Anti-Piracy Plans Beamer
  60. Jul 28, 16:23 Re: Ubisoft's Anti-Piracy Verno
  77. Jul 28, 18:18  Re: Ubisoft's Anti-Piracy StingingVelvet
  62. Jul 28, 16:26 Re: Ubisoft's Anti-Piracy Plans Acleacius
  63. Jul 28, 16:29 Re: Ubisoft's Anti-Piracy Verno
  64. Jul 28, 16:48  Re: Ubisoft's Anti-Piracy the_culture
  66. Jul 28, 16:54   Re: Ubisoft's Anti-Piracy Krovven
  69. Jul 28, 17:01 Re: Ubisoft's Anti-Piracy The PC Warrior
  72. Jul 28, 17:18  Re: Ubisoft's Anti-Piracy Creston
  73. Jul 28, 17:26   Re: Ubisoft's Anti-Piracy CJ_Parker
  71. Jul 28, 17:17 Re: Ubisoft's Anti-Piracy Karnisov
  74. Jul 28, 17:31 Re: Ubisoft's Anti-Piracy The PC Warrior
  75. Jul 28, 17:40  Re: Ubisoft's Anti-Piracy Creston
  76. Jul 28, 18:10   Re: Ubisoft's Anti-Piracy Tumbler
  78. Jul 28, 18:33    Re: Ubisoft's Anti-Piracy Creston
  83. Jul 28, 20:06     Re: Ubisoft's Anti-Piracy Tumbler
  84. Jul 28, 20:08   Re: Ubisoft's Anti-Piracy Prez
  86. Jul 28, 23:35  Re: Ubisoft's Anti-Piracy Kxmode
  87. Jul 28, 23:54   Re: Ubisoft's Anti-Piracy Jerykk
  79. Jul 28, 18:46 Re: Ubisoft's Anti-Piracy The PC Warrior
  80. Jul 28, 18:59 Re: Ubisoft's Anti-Piracy ventry
  81. Jul 28, 19:04 Re: Ubisoft's Anti-Piracy theyarecomingforyou
  82. Jul 28, 19:43  Re: Ubisoft's Anti-Piracy Caveman
  90. Jul 29, 04:05  Re: Ubisoft's Anti-Piracy  cliffski 
  91. Jul 29, 06:37   Re: Ubisoft's Anti-Piracy Prez
  93. Jul 29, 09:24    Re: Ubisoft's Anti-Piracy  cliffski 
  94. Jul 29, 11:34   Re: Ubisoft's Anti-Piracy Tumbler
  85. Jul 28, 20:24 Re: Ubisoft's Anti-Piracy The PC Warrior
  89. Jul 29, 04:02 Re: Ubisoft's Anti-Piracy Z9000
  95. Jul 29, 14:31  Re: Ubisoft's Anti-Piracy scorpius
  96. Jul 29, 14:50   Re: Ubisoft's Anti-Piracy Creston
  92. Jul 29, 09:19 Re: Ubisoft's Anti-Piracy dryden555
  97. Jul 30, 10:04 Re: Ubisoft's Anti-Piracy Endo
  98. Jul 30, 15:50 Re: Ubisoft's Anti-Piracy theyarecomingforyou
  101. Jul 30, 18:16  Re: Ubisoft's Anti-Piracy Endo
  99. Jul 30, 16:02 Re: Ubisoft's Anti-Piracy Tumbler
  100. Jul 30, 16:36 Re: Ubisoft's Anti-Piracy The PC Warrior
  102. Jul 30, 18:32 Re: Ubisoft's Anti-Piracy The PC Warrior
  103. Jul 30, 19:17  Re: Ubisoft's Anti-Piracy Endo
  104. Jul 30, 21:35 Re: Ubisoft's Anti-Piracy The PC Warrior
>> 105. Jul 31, 02:43  Re: Ubisoft's Anti-Piracy Endo
  106. Jul 31, 06:42 Re: Ubisoft's Anti-Piracy The PC Warrior
  107. Jul 31, 10:29  Re: Ubisoft's Anti-Piracy everyone
  108. Jul 31, 11:00  Re: Ubisoft's Anti-Piracy Endo
  109. Jul 31, 11:37 Re: Ubisoft's Anti-Piracy Tumbler
  110. Jul 31, 12:28 Re: Ubisoft's Anti-Piracy Verno
  111. Jul 31, 12:57  Re: Ubisoft's Anti-Piracy Tumbler
  113. Jul 31, 14:52  Re: Ubisoft's Anti-Piracy Endo
  112. Jul 31, 13:25 Re: Ubisoft's Anti-Piracy Verno
  114. Jul 31, 15:15 Re: Ubisoft's Anti-Piracy The PC Warrior
  115. Jul 31, 17:30  Re: Ubisoft's Anti-Piracy Endo
  116. Jul 31, 19:07 Re: Ubisoft's Anti-Piracy The PC Warrior
  117. Jul 31, 19:28  Re: Ubisoft's Anti-Piracy Endo
  118. Jul 31, 22:45 Re: Ubisoft's Anti-Piracy The PC Warrior
  119. Aug 1, 00:18  Re: Ubisoft's Anti-Piracy Endo
  120. Aug 1, 00:38 Re: Ubisoft's Anti-Piracy The PC Warrior
  121. Aug 1, 01:58  Re: Ubisoft's Anti-Piracy Endo
  122. Aug 1, 09:30 Re: Ubisoft's Anti-Piracy The PC Warrior
  123. Aug 1, 10:01  Re: Ubisoft's Anti-Piracy Endo
  124. Aug 1, 16:23 Re: Ubisoft's Anti-Piracy The PC Warrior
  125. Aug 1, 19:39  Re: Ubisoft's Anti-Piracy Jerykk
  126. Aug 2, 02:41   Re: Ubisoft's Anti-Piracy Endo
  127. Aug 4, 09:07 Re: Ubisoft's Anti-Piracy Verno
  128. Aug 4, 12:34  Re: Ubisoft's Anti-Piracy Frode
  129. Aug 4, 13:09   Re: Ubisoft's Anti-Piracy Verno


footer

.. .. ..

Blue's News logo