Beamer wrote on Mar 26, 2013, 13:33:

Creston wrote on Mar 26, 2013, 13:24:

Agent.X7 wrote on Mar 26, 2013, 13:22:
You need to know accounting to understand what we mean when we say we are operating at a loss. On paper, our expenses are more than our profits. However, if I was really losing $7 to 11K per month, I wouldn't still be here.

What? That's crazy!

I don't know what it is about this board, but people seem to love claiming that losses are losses and what you describe is absolutely impossible, no matter what every CPA in the US says.



Creston

And, again, Creston confuses the operations of a small, private business with a large, public company.

Some people kept claiming THQ was losing money on paper. Then it ran out of money and went out of business.

Whoopsies!

Here's a good indicator: if your CEO gets shown the door, you probably actually lost money. If you're running a business that doesn't really have anything to depreciate yet you're showing a huge loss, you probably are losing money.

Quboid wrote on Mar 26, 2013, 15:02:
If they've lost $100M through write-offs and only $30M net loss, doesn't that suggest that they've been operating at a loss for the last few years and have been hiding that, the opposite of what's being suggested here? Perhaps now they've run out of ways to hide the loss so they're taking it off the books in one big hit, and kicking out the guy who has been making losses for years.

IANAA(ccountant)

PHJF wrote on Mar 25, 2013, 11:38:

Without actually reading the article, I'm a little excited for the PS4 because I think it's good news for PC gaming for a few reasons. We'll see.

I'm a little excited because maybe I'll get to play Last Guardian now! Huzzah!

Cutter wrote on Mar 16, 2013, 22:06:
This is the last generation of consoles. There won't be anymore after this. People no longer need them.

Wallshadows wrote on Mar 16, 2013, 16:17:
Colonial Marines will be what makes people buy a Wii U.

Beamer wrote on Mar 5, 2013, 16:35:

Creston wrote on Mar 5, 2013, 16:27:

Beamer wrote on Mar 5, 2013, 15:40:
But yeah, every EA game needs to move 3-5 million units. And I can tell you that terrifies them (it does every publisher) and that they're desperately trying to find a way to change that (as is every publisher.)

Here's a simple idea. Don't spend 75 million dollars on fucking MARKETING a single game.

I know, it's like Magic.

Also, don't sneakily try to pretend that I said EA isn't losing money, Beamer. That's bull.

Creston

Wait, I thought you did say they aren't losing money.
So we agree they're not?

But why do you think they spend so much money advertising? Why does Hollywood? Why does P&G spend more money advertising Pampers than some companies have in GDP?

Because advertising works. Advertising is one of the easiest trackable business expenses out there. If it didn't sell products, it wouldn't be done.
Billy Mays was a millionaire for reasons other than the quality of the goods he hawked.