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40. Re: Full Steam Machines Ahead at CES Jan 7, 2014, 13:29 descender
Hey, if the only thing holding them back is a marketing campaign... sounds like an easy fix doesn't it You are the second or third person here that has for some reason assumed that they won't advertise their new product. Why? What other way are they going to win this battle against mega-corporations MS and Sony? Not only will Valve directly market SteamOS, but every company making SteamBox's will be marketing their own hardware as well.

As an added bonus they are launching in the softspot between console generations, not directly competing with them. As MS and Sony spend less and less on advertising as you move farther from the launch date, every dollar Valve does spend on PR becomes more effective.

Valve's "game" is not to directly compete with the XBOne or PS4... but their successors. By the time the next gen comes around, Valve should be positioned as a major player competing for the living room.

The "steambox" will basically see new releases and updates to the hardware every single year between now and then, allowing for constant media and PR bombardment into "Mom's" brain every Xmas season... while the old consoles will seem stale in comparison. "Hey wasn't that same thing on the shelf last year?" Who purposely goes out to buy their kids last years toys?

Edit: I totally agree that children should be brought up on Nintendo games and not purchased ANY current gen hardware until they are older.

This comment was edited on Jan 7, 2014, 13:43.
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