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11. Re: Sunday Consolidation Oct 6, 2013, 17:36 Beamer
DangerDog wrote on Oct 6, 2013, 14:33:
I can also imagine Ballmer went all over Hollywood to show off how they can do a head count and charge accordingly for pay-per-view movies and sporting events.

All that biometric data at their fingertips and they're not going to ply advertising with it? I suspect the 'Kinect' is optional to be complete B.S.

In order to watch this programming you need to plug in your Kinect device now.

Because no advertiser has the resources to analyze that data, the knowledge to know what to make of it, or the care to bother paying for it.

It's the same reason the current Kinect isn't used for advertising - no one wants to bother. Microsoft approached many companies, asking them to pay a few million to create a Kinect advertisement, or an entire Kinect-based Xbox Live grid. No one took them up on it. Why? Because Microsoft engineers can dream up all these moderately cool things, but no one actually wants them. No advertiser, and certainly no customer.

The only real use people have posited for how any of this could be useful is pausing whenever people look away from an ad, but no advertiser would ever, ever pay for that. Ever. Ads that piss people are what companies that can't afford anything else do (see: Head On.) Companies that Microsoft is courting aren't looking to alienate people, and they're well aware that most ads aren't paid attention to yet are still effective.

I know many here disagree, but no one has thrown out a valid use for all this biometric data. Do you guys really think SC Johnson has a team of mixed physicians and data analysts that can read this? Do you guys really think your pulse even rises that much during a 30 second ad? Or, if you think content creators want this, do you honestly think Paramount has any strong data analysts on staff with the kind of phd needed to go through this? Do you think they actually care? Is this kind of data actually useful when creating a movie, or is it infinitely easier and cheaper to monitor and more useful to just pay attention to where Netflix users rewind and rewatch?

This isn't to say Microsoft didn't hope to do this and build for it, but they've probably realized no one has any interest in paying them for it.
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