Actually, it's only a matter of time before MS climbs its way back on top again (and it's already starting). The trend is always "the biggest companies start generating the most hate, and the underdog is what's fashionable". If a company gets so popular that a teen's parents support them, then it starts to become unpopular and unfashionable with teens (Apple is starting to fall in popularity and beginning to generate a lot of hate even with all their consumers). Google is WAY overdue. Considering that they want to own everything that you type into the Internet, I'm surprised that their popularity is still favorable. But that usually means that they'll come crashing down in one fell swoop. This kind of cycle has been going on for a long time. Only difference is that there's a few more tech companies playing the same game now.
What's really funny is the younger crowd at my work prefer Bing over Google search, and I thought that would never happen. Quite funny how things circle around.