Bioware ran the game directly into the ground with their "I can't even pretend to care" attitude towards the game. I don't know why Bioware even picked it up, when every inch of their dedication was directed towards the overhyped and overrated SWTOR game.
That last ditch attempt at cash grab DLC that they pretended was new content towards the end there was an insult to their community.
Companies need to get real and understand that the second you stop developing content for an MMO game, you might as well shut it down on the spot. It is the death sentence of MMO's.