Welp, this'll last all of a year. The smart move for all these MMOs would be to do F2P and tiered subs. Have a $5, $10 and $15 tier that gives you more stuff than F2P and complete at the top end. Most people don't want to pay $15 per anymore. And F2P can be too restricting, but two other tiers could be a lot more viable. I know I won't be subbing to it.
And given this is a consolized MMO it probably won't do well long-term - look at DCUO. That was such stupid and greedy move on their part and it's going to bite them in the ass for it.
“That's it. You people have stood in my way long enough. I'm going to clown college!”