Welp, this'll last all of a year. The smart move for all these MMOs would be to do F2P and tiered subs. Have a $5, $10 and $15 tier that gives you more stuff than F2P and complete at the top end. Most people don't want to pay $15 per anymore. And F2P can be too restricting, but two other tiers could be a lot more viable. I know I won't be subbing to it.
And given this is a consolized MMO it probably won't do well long-term - look at DCUO. That was such stupid and greedy move on their part and it's going to bite them in the ass for it.