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25. Out of experience I think they made a bad move. Aug 21, 2013, 12:37 Comet
 
I can see how they can turn this around any time they want but this will hurt them and can lead to failure. I know that they can start with the subscription model and later on move to free to play. But in this market, this will hurt their sales.
In Guild Wars 2 I know at any time I can go back to the game. If I feel like playing it for a bit more I end up buying this or that in-game item. With subscriptions once I decide to cancel it, there is little to no chance that I'll return to the game.
Besides, If you're going to buy a MMO, it's not like you'll just check it out and quit. But if you have a subscription and after a couple of months or so of playing you want to rest for a bit, you may decide to cancel. That is not unusual.
Bottom line. F2P increases your community size and makes the old gamers return to check what's new. Subscriptions require that you can convince new players to join over the years. And that is harder, because as a game gets older, so does the appeal to new gamers.
 
 
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