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28. Re: Evening Consolidation Jun 21, 2013, 10:56 NKD
Cutter wrote on Jun 21, 2013, 09:25:
It's funny, innit? And then look at Valve and TF2. Not only do they not have to waste money on developing DLC they get other people to do it and pay them for it and make money on that! Funny how Valve never needs to much advertise or do all the things these other guys claim they need to do and still make money hand over fist and generate a ton of goodwill and trust amongst gamers. It just goes to show the difference in companies whose sole motivation is making money versus one doing what they love. You'd think this was rocket surgery or something.

Valve is privately held, self-publishes, and makes all its money off Steam, not off TF2. Not every studio has the luxury of being able to just roll their desks around and do whatever they want and still have the electricity on the next day. People really need to stop pointing at Valve as the example of how to do things, they are an exception and not everyone can have a Steam cash cow basically making it so they'll never need to release a title again.

No, "doing what you love" isn't some magical formula for success. A lot of companies did that and went under. That's why the ones that are left are largely overly greedy assholes.

Valve's in a great position, but the reality of game development is that most companies do need to be concerned about maximizing the amount of money they make from each title. And frankly, it's too late for most of them to turn that around. They have themselves locked in to this DLC rape business model until the bubble bursts.

In the long term, after things hit rock bottom, companies that survive will need to rethink getting themselves into a position where they have to sell 11ty billion copies and 20 billion DLCs just to break even.

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