It's amazing how the gaming industry is crying poor, and that's why they need to ram this intrusive DRM into us and try to eliminate used games. There's plenty of money coming in, they just can't manage their spending (similar to politicians).
If they want to get rid of some of the value games provide (such as reselling once done), then drop the prices substantially to make up for that lost value. Otherwise there's no consumer incentive. In a competitive business you can't successfully offer less value for more money. Good try though Microsoft.