ViRGE wrote on May 15, 2013, 09:36: What makes a studio a "DICE" studio? DICE is in Sweden. This seems like it's just a branded EA studio, to ride on the coattails of DICE's good name.
Well, the name Bioware has been sullied a bit as of lately, so they can't use it. Plus this studio was responsible for Medal of Honor:Warfighter, so they certainly can't have people remembering that. They ruined the Maxis name and Westwood name already. All they have left for rebranding is Dice and Popcap.
Looks like it is about time for EA to start acquiring some new studio names. Infogrames has been dead long enough that maybe the Atari name holds some weight again.