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78. Re: Aliens: Colonial Marines Lawsuit Responses May 6, 2013, 04:23 Jerykk
 
What about the fact that they used E3 footage for their TV commercial AFTER the release though?

TV spots have always been unrepresentative. How many TV spots for a Final Fantasy game have shown actual gameplay? Hell, how many TV spots in general show actual gameplay? 99% of the time, they just show cutscenes.

Marketing has always shown products in an unrealistic and favorable manner. That's what marketing does and E3 is a marketing convention. If you buy a game based on a E3 demo (or marketing in general), you are no in position to cry foul when what you get is less impressive than what was advertised. However, that doesn't make it false advertising. To accuse someone of false advertising, you need objective and quantifiable features that were explicitly advertised but not delivered in the final product. If you bought ACM and got Pong, that would be enough to sue for false advertising. If you bought ACM and got the correct game, only with less impressive graphics and shitty gameplay, that's not false advertising. That's just advertising doing its job and making a product look better than it actually is.
 
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