Jivaro wrote on May 3, 2013, 12:27: I think very nearly everyone feels like they were disingenuous. I am just not sure that constitutes as illegal. I will follow this with some interest, but I am not sure anger and some sort of misguided sense of revenge is a legitimate reason to hope a lawsuit succeeds. I don't want video game companies to stop making preview videos and releasing demos because of liability. Regulation has a way of doing that. Companies don't necessarily always conform to regulation, they just stop doing whatever it is that is being regulated unless it is necessary. It isn't like a lot of marketing and hype doesn't already get thrown out there without actually showing any gameplay.
Even if this lawsuit is successful it will not stop dev teams posting alpha/beta videos of their game. The difference with Aliens: Colonial Marines is that they posted videos of a different game and claimed them to be in game footage - when the changes to the game were made, they "forgot" to tell anyone to ignore what they had seen to date and decided to trade off a lie!