Oh and this kind of stuff, like the slow fall of tobacco, isn't going to happen overnight. You can't flip a switch and suddenly everyone is on the path to good clean living. The best thing you can do is educate and condition kids and hope it sticks. This was just on CNBC:
U.S. soda consumption fell in 2012 for the eighth-straight year, this time by 1.2 percent to levels not seen since the Clinton administration, according to new beverage statistics.
Then again those putrescent "energy drinks" saw another meteoric gain.