In order for an MMO to compete in a region, they have to have servers in that region. No gamer wants to play any game with a ping time 5x higher than it should be. They just took themselves completely out of the Asia/Pacific market, they're done. For many MMOs this would be extremely damaging, from UO to WoW. However....Star Wars. Huge cultural phenomenon in the US, but in the Asian markets? Who knows, they might not have had many players to begin with.