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12. Re: Max Payne 3 Steam CD Keys Exhausted Mar 10, 2013, 18:13 Dev
deqer wrote on Mar 10, 2013, 16:44:
Ran out of CD keys?

My god... how pathetic has gaming become these days...
Its happened before on a popular sale (GMG has run out of keys before, and so has steam), and will happen again.

My understanding is that the IP owners provide steam with a database of keys to sell, and steam sells them one at a time. If the IP owners don't give enough keys, they run out.
So for instance, if MP3 sells 10,000 copies a month, they might provide steam with 50,000 keys and top it up every couple months. But when a big sale happens, it could be 10 times the normal sales. Plus, since the sales are usually on the weekends, the devs aren't usually at work to generate and send off another spreadsheet of keys.

Valve can generate their own keys for their own games though, so they've never run out for that.

I can understand the reasoning behind doing it this way with digital distribution in general, just to make sure that you get paid for every sale of every game (which means key). If you've given 50k keys and they want another batch of 50k yet you only got paid for 10k, then its time to ask some questions. We saw recently on blues how that one distribution company screwed over devs in non payment, so this isn't an unheard of issue.

Keep an eye on your company's games on steam (and any digital distribution platform really, but especially on steam), make sure if there's a sale on, you are supplying enough keys to keep up with the demand. Digital sales are a 24/7 business, not a 5 days a week one.

This comment was edited on Mar 10, 2013, 18:27.
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