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67. Re: Dead Space 4 Cancelled? Mar 5, 2013, 16:53 Creston
Beamer wrote on Mar 5, 2013, 16:35:
But why do you think they spend so much money advertising? Why does Hollywood? Why does P&G spend more money advertising Pampers than some companies have in GDP?

Because it is an expense, and as such can be deducted. It's really not that hard. Why do corporations like contract labor over full-time employees? Because it is an expense, and can be deducted.

Because advertising works.

No. The idea that "advertising works" period full stop is nuts. It works to an extent. Advertising can definitely get you more sales, but EA seems to believe that if you spend X on advertising, you sales will increase by 3X ad infinitum. Sadly for them, that's not how it works. Spending 75 million dollars on advertising means you have to sell ~3 million extra copies just to make the fucking advertising costs back. (might be a little less, but I believe publishers take home about 25 bucks for every full price game sold?)

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