Ok ppl, I think I know went wrong with black & white.
Its all about Marketing.
U C. they should have do it this way: 1. get the game GOLD (not semi-betA) 2. start the hype (this step was done ok - but could have been done betteR) 3. publish the out takes + awsome screen shots 4. get the game to the shops 5. wait a month (this is what they are doing best, so I think we should show -off that capability) 6. publish more maps, add ons, start a mod community. 7. enjoy the profits. 8. wait two years. publish black & white II (named "purple or green")