I pity you foos that think advertising is a good thing. Advertising is evil, period. An entire industry predicated on lying and making people insecure and worthless if they don't use XYZ product. I block cookies. I use ABP. I use Tor and/or proxies for most browsing. It's none of any company's goddamned business who I am or why I'm on their site anymore than if I was to walk into a retail store and they were to insist that I may not do so without handing all my personal information to them first. You'd tell them to fuckoff, turn around and walk out. IF I decide to purchase from them then they can have the information - and NO - that is not expressed or even tacit approval meaning they can share it with ANYONE else!
For news related services they can charge for content as far as I'm concerned. However, if I'm paying for it I don't want to see a single goddamned ad anywhere. Its why I don't pay for cable. Most people have always hated advertising, yet companies refuse to adapt or couldn't because of technological limitations. We're way past that now and there are no more excuses. So adapt or fall by the wayside.