Yeah, I've gotta say I love it too. I've played it daily since the beta opened up. I've got a few characters on the go 'cause they're all interesting, my fire witch is l35 I think at the moment and a couple others are in the 20s. I'm tempted to buy some tabs since they do deserve some income from this. With just ethical transactions it will be interesting what sort of cash they make from this.
I just wish there was instanced loot in public parties, the timer is a minor help but in general people at the front of the action get more than their fair share and you have to focus on following drops while fighting and perhaps stop supporting the group to collect otherwise you will lose out. A lot of people vigorously defend it and I can kind of understand but I think being forced to scrap for loot dominates the gameplay too much and is a bit offputting.