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32. Re: Developer: Demos Kill Sales Feb 12, 2013, 20:10 ViRGE
 
Narf2029 wrote on Feb 12, 2013, 17:42:
DEMOS KILL SALES: A demo of a shitty game lets people know it's shitty before they buy. Thus, less sales. Next!
Am I the only one that sees this slightly differently? That this isn't about game quality?

Demos don't kill the sales of games based on their quality, but rather based on their hype. If you throw an 8 digit marketing campaign behind a game, you're going to build up a ton of hype for that game. People are going to be talking about your game, theorizing about your game, wanting your game. The entire point of marketing is to create demand for a product; to convince consumers that they absolutely must buy your game.

To that end, releasing a demo is shooting yourself in a foot. You've spent all this money creating demand, so the last thing you want to do is to give consumers a way to satiate their demand for free. If there's a demo, some portion of the consumer base is going to have their product lust satisfied. Conversely withholding a demo means that the only way they can satisfy that lust is to buy the game.

When purchasing decisions are based on emotions and irrationality, demos are your enemy. Demos are for people making rational decisions, which is not what heavily hyped AAA games are going for.
 
 
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