Man, were they dumb with the plot here. I understand they made the decision they did "because they wanted you to really hate The Syndicate," but this is Saints Row. No one really hates anything or feels stakes in anything, and nothing will change that. We want to steal cars, customize them to look dumb, then take a fat naked avatar out shooting guys in the face from that car. We don't need motivation beyond putting a red triangle above a guy for us to want to kill it.