wtf_man wrote on Feb 11, 2013, 12:19: That is the segment they really need to concentrate on, since they are going for low power for mobile. Squeeze as much performance as possible without needing an extra PCIe power cable would benefit their Mobile R&D. It is also the segment that nVidia hasn't competed well in... the 7750 is significantly faster than the GT640... which is pretty impressive for a card that needs no extra power.
Indeed, they're very competitive in the mobile and integrated market segments. It's no surprise they got both contracts for the next gen consoles.