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11. Re: etc. Feb 11, 2013, 10:37 Beamer

I think this is less "how can we rip kids off as much as possible" (see: Beanie Babies, pogs) and more "how can I make something that would have blown my 8-10 year old mind?" (see: Pokemon.)

That doesn't mean clever marketing isn't part of it, but if the people are making something to sell a lot it will fail. Kids can sense that. It has to legitimately be fun and something of a labor of love.
Music for the discerning:
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