I was just in a Best Buy that had an XBOX 360 display with a demo of Skylanders. There were kids everywhere, parents trying to pull them away....crazy. Looking at the video and the game demo though, if I was a kid in the target age, I would be all over that stuff. My toys in my video games? Sign me up. If all my GI JOE or Tranformers could have been done like that...holy crap that would have blown my 8-10 year old mind.