Cutter wrote on Jan 31, 2013, 21:46: God forbid anyone excercise some willpower and self-restraint. Extort money from players? Cereal?
I'd agree with you, but once you've already spent $50-$60 for a game it's not hard to get to the point where it might seem like a good idea to spend another $5-$10 to make that original investment worthwhile. It doesn't have to snag all that many players to be effective.
Take Diablo 3 as an example. I never bought anything from the AH, gold or real money, but I'd bet that a pretty good chunk of people (including many who aren't even playing the game anymore) did because it was the only way to keep progressing in the game.