Agent.X7 wrote on Jan 30, 2013, 00:21: Just means we sell used copies for $44.99 instead of $49.99. (Or Gamestop's $54.99. Never understood that. Costs more to buy a used copy and online pass than to just buy a new game.)
I'd wager Gamestop does that because they trust their customers to be so uninformed they don't realize it's cheaper to buy the game new, so they can squeeze out a few extra dollars on the used copy than if the price made sense. Considering their entitlement complex about making as much money as possible off of used sales, I'm sure it's also an intentional middle-finger to the industry telling them their attempt to devalue second-hand games is completely irrelevant.
Given how gamers tend to be some of the least informed consumers out there (witness the post you're responding to that couldn't figure out the online pass is for used copies despite the phrases "$9.99 online pass" and "used console game sales" being separated by a whole three words in Blue's write-up) it probably works with little trouble.