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6. Re: Hero-U: Rogue to Redemption Challenges Jan 25, 2013, 13:58 Dev
 
comment from lori on that update:
For others running Kickstarters, here's where I made my original projection error - I correctly guessed that more than half of our backers would choose the all-digital $20 and $35 tiers. In fact, those two tiers have 4,100 of our 6,100 backers. But I didn't stop to multiply that out. In dollars, those two tiers account for less than $100K of the $409K we raised. More than 75% of the proceeds came from tiers at which a high percentage goes to rewards. Result - Almost $100K in reward expenses, about $35K of which is actually part of the game in the form of paintings, Yearbook images, and so on.

Don't price things so you have to have a certain mix to be profitable. Price each tier so regardless of how many of that tier you sell, you can have a small profit (or at the least break even).
If you can't, thats what the limited quantity options are for.
 
 
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