For others running Kickstarters, here's where I made my original projection error - I correctly guessed that more than half of our backers would choose the all-digital $20 and $35 tiers. In fact, those two tiers have 4,100 of our 6,100 backers. But I didn't stop to multiply that out. In dollars, those two tiers account for less than $100K of the $409K we raised. More than 75% of the proceeds came from tiers at which a high percentage goes to rewards. Result - Almost $100K in reward expenses, about $35K of which is actually part of the game in the form of paintings, Yearbook images, and so on.