Truth is, this game is exactly like SWTOR at the beginning. It could either succeed spectacularly or fail spectacularly, there won't be a middle ground for this game, this one will either become a massive game and a massive success or put SWTOR to shame if it fails. And like SWTOR a lot is riding on this one, Bethesda will either become a lot more richer or suffer a financial hole they may not recover from. Already there are reports of $300M being invested in this game but Bethesda is no EA when it comes to financial power.
Whatever happens, it should be a fun ride watching the developments of this game.