Sony's net income for last year was MINUS $5bn (it hasn't posted a profit since 2008) yet we're seriously expected to believe it will be able to buy Microsoft's Xbox brand? As long as Microsoft isn't losing money it will continue to maintain the Xbox brand as it has strong brand recognition and benefits other sectors. Microsoft had a net income of $17bn last year so it can afford to maintain a brand that doesn't earn anything, especially while Sony continues to haemorrhage money.
It's a classic flamebait article that bears no relation to reality. And Barnes & Noble as the other potential buyer? Seriously? Fucking fantasy land. Apple is the most likely suitor.