DangerDog wrote on Jan 18, 2013, 13:13: They'll both release "this is what we wish our games looked and played like" pre-rendered videos and once again consumers will be duped into thinking that they'll get that experience.
More recently, I remember the E3 shit for Kinect, god damn that was hilarious. The faked lightsaber demo was comedy gold.
Also Sony had some absolutely hilarious pre-launch claims. The PS3 was going to be a mesh networking device where idle power of online systems would be harnessed for active devices graphics processing. That was some amusing wankery.