So they already have an existing product and they don't want to risk anything themselves? So they're really just looking for free money. Well KS isn't for that. And if their existing product sucks enough that it's not generating money so they can do this themselves then why should anyone waste their money on a failing product anyway. Again, that just makes it another cash grab.
Edit: Being fed up with this sort of moral hazard type project I just emailed them a diatribe on this subject. I eagerly await their response to see how they feel about this sort of thing in general.