What do you guys do on your Xbox that you see ads? I agree it's ridiculous that they're there, but I never see them. Ever. If I'm playing a game I see the main screen for all of 3 seconds - as soon as it loads I hit A to start the game.
When I used Netflix I had it pinned to the menu and could open it in about 5 seconds.
Never even saw the ads. I just don't spend time in the menu system to actually see them.