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18. Re: NPD 2012 Results Jan 12, 2013, 01:05 Beamer
 
ASeven wrote on Jan 11, 2013, 22:34:
Parallax Abstraction wrote on Jan 11, 2013, 15:54:
ASeven wrote on Jan 11, 2013, 13:21:
Beamer wrote on Jan 11, 2013, 12:27:
How would PC development would help?

Steam billions of dollars should be all the answer you need about this. PC games can and often do make the difference in publisher's fiscal quarters.

How do you figure this? At least when it comes to AAA titles (i.e. the big publisher driven ones), when PC sales are disclosed, they're always well below console sales. Obviously they're high enough for them to keep doing PC versions but a game that sells a million units between console and PC usually seems barely able to crack 150,000 on the PC platform. Is that trend changing as far as you're able to tell?

Given the very limited scope that NPD uses, I'm still very much in the "they're not useless but certainly not nearly as representative of industry health as they'd like to claim" camp.

Well, reading EA's fiscal papers, or Activision's, or Take-2s, you can see that the PC brings in as much and often more than the Xbox or the PS3. Of course it won't bring in more than the consoles since that's a slanted comparison, a single platform sales against multiple platforms. However when it comes to single platform sales the PC often is head to head with the best sales numbers of the console platforms.


Actually:
1) EA doesn't break out revenue by platform
2A) Activision does. For fiscal 2011: PC: 8% of revenue. PS3: 20% of revenue. 360: 24% of revenue. Wii: 7% of revenue. Handheld: 3% of revenue. Online subscriptions: 29% of revenue. Distribution: 9% of revenue.
So, for Activision, the PC was 8% of total revenue. 8%. 8 percent.
2B) PC was up for Activision in 2011. Why? They tell you: Skylanders - Spyro's Adventures. This is what sells on PCs, not Call of Duty.
3) Take Two also breaks out out. Revenue by platform: Console: 85.1%, PC: 10.6%, Handheld: 4.3%

Simply put, they are better off putting their capital and resources into developing a PS3 and 360 game than a PC game. The PC is not a very profitable platform. It tends to be used almost exclusively by hardcore gamers these days, and hardcore gamers are not easy to please. They're discriminating, they fall into niches, and as a whole they're better served by small indies that can cater to them and find 100,000 as a great success than by a major publisher.
 
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